What to Put On The Homepage of Your Website: The Must-Have List

You’ve set up your homepage so it’s visually stunning and reflects your brand. You launch the site, and promote it, and yet… crickets. Even with traffic, no leads are showing up. Your website’s homepage now seems like a sports car without an engine: it might look great, but it’s not getting you anywhere.

It’s a problem we see all the time: people get carried away wanting to put everything on their homepage, rather than prioritize the elements that quickly communicate your value to visitors, build trust, and guide them to the next step in the customer journey.

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