I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial phase, the research was generic. But I found my own way to make the most of it: I gave video transcripts as input to gather meaningful quotes from experts. AI helped me with quick quotes that I can use in my writing. 

As ChatGPT evolved, its research started getting better. At present, ChatGPT’s Deep Research is exceptionally accurate as it supplies links to information sources that I can verify if needed. However, it has its limits on the Free and Plus plans. I decided to find an alternative AI chatbot and compared Claude vs. ChatGPT. 

I started evaluating Anthropic’s Claude, not just for research but also for purposes relevant to my role as a content marketer. After spending some serious time with both platforms, I found that ChatGPT is great for deep research and image generation, while Claude is best for creative writing and coding. 

Curious about my results? Let’s dig into the research on it!

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In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few.

On a long vacation, each day might feel less precious than on a short one.

This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If it’s helpful for you to imagine that you’re dealing with scarcity, you’ll be able to find scarcity. This one, right here, right now, is the only one just like it.

And if abundance and alternatives give us more joy, we can live with that story as well.

Don’t hoard, don’t rush. Find your pace.

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We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you…

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May 16th, 2025

Mothers Day.

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