The Underused Credibility Factor That Wins The Most Consulting Clients

Your consulting firm’s messaging may be very good, but if it’s missing one critical component, you’re drastically lowering your odds of winning new clients. Let’s examine the case of Mimi Manilow at Yummycakes Corp. Mimi is casting about for a consulting firm to help her improve customer satisfaction with Yummycake’s rugelach. Mimi considers three consultants: … Continued

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