Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.

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Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.

The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

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If you want to talk about cultural and societal change, in the past 60 years there have been few influences stronger than the combination of Elvis Presley and the transistor radio. Before this happy coincidence, everyone listened to the same music (basically from the 40s) because parents controlled the radio and TV and the record player. Then cheap, portable transistor radios met up with a white singer who sang largely black-inspired music, and the world changed, creating entirely new genres of music that were unstoppable.

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One Monday morning, our board of directors was set to meet for a crucial strategy session. As the meeting time approached, the agenda hadn’t been finalized, some critical documents were still missing, and the meeting room was a last-minute scramble. Without a proper board management system, it was nearly impossible to organize everything efficiently.

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When I first stepped into the portals of G2, I experienced an earnest desire to learn, grow and align with my job role and responsibilities.

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Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed attempts, I turned to the IT team for help. Don’t we all, right?

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As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online reputation. People trust other people more than they trust taglines.

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