Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was, “How do we get our sales executives to update the CRM accurately?” Fast-forward to today, and their concern has ballooned, just like their tech stack. Now, they ask, “We invested in AI sales technology platforms, what’s the ROI? Is our team really using the tech to its full potential? And how do we get them to update theCRMaccurately?”
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