What is CRM Software?

Customer relationship management software serves as the cornerstone of modern business operations, empowering companies to forge and nurture meaningful connections with their clientele throughout the entire customer journey. At its essence, CRM software acts as a centralized hub for managing customer interactions, storing critical information, and streamlining various business processes. If you visit G2, your home for software reviews and research, you’ll see that there are an overwhelming amount of different CRM software solutions on the market today.

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