The Writing On The Wall Episode #230: Shoes On
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I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern: Thousands of qualified professionals reached the company’s site, hovered over key product pages, and then evaporated.
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Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys.
The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal.
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys.
The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal.
The Gnat.




Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.
I’ve been consulting, coaching, advising and otherwise helping people to achieve success, personally and professionally, for over half a century. Those clients include CEOs of Fortune 500 companies, top governmental elected officials, executive directors on nonprofits, solo entrepreneurs, entertainers, athletes, and lawyers, accountants, designers, architects, and a myriad of employees.
Until the 21st Century kicked in, this was standard work on skills, behaviors, attitudes, and self-confidence. Then things became a bit weird, which was exciting for me, being a resource for people, but scary for them (and, I admit, a bit baffling to me). However, prior to the covid epidemic, it became clear there was a subliminal crisis of confidence brewing which, during and post-covid, burst into the open and became its own pandemic.
Many might say the causes were obvious: conflicting medical opinions, tainted political agendas, paranoid conspiracy theories, and all of this inflamed by social media random misinformation and speculation. Yet as I watched the confusion, uncertainty, and vacillation, I realized the actual causes were an unprecedented feeling of powerlessness, an unsatisfied need to receive some kind of “permission” to act, and a profound loss of self-esteem and self-worth.
“Self-esteem,” for simplicity’s sake for the moment, is a confidence in one’s abilities to achieve desired results, and an ongoing self-respect irrespective of whether the individual is successful. It’s not about ongoing “victories” or “wins,” but it is about a permanent sense of “worth.”
For many people, that has been lost. Like athletes in a “slump” in terms of performance, especially under pressure, people are becoming more afraid, more uncertain, as the turmoil and disruptive nature of our times continue and will not abate.
Alan Weiss’s The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.
Introduction to the show recorded by Connie Dieken






Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.
I’ve been consulting, coaching, advising and otherwise helping people to achieve success, personally and professionally, for over half a century. Those clients include CEOs of Fortune 500 companies, top governmental elected officials, executive directors on nonprofits, solo entrepreneurs, entertainers, athletes, and lawyers, accountants, designers, architects, and a myriad of employees.
Until the 21st Century kicked in, this was standard work on skills, behaviors, attitudes, and self-confidence. Then things became a bit weird, which was exciting for me, being a resource for people, but scary for them (and, I admit, a bit baffling to me). However, prior to the covid epidemic, it became clear there was a subliminal crisis of confidence brewing which, during and post-covid, burst into the open and became its own pandemic.
Many might say the causes were obvious: conflicting medical opinions, tainted political agendas, paranoid conspiracy theories, and all of this inflamed by social media random misinformation and speculation. Yet as I watched the confusion, uncertainty, and vacillation, I realized the actual causes were an unprecedented feeling of powerlessness, an unsatisfied need to receive some kind of “permission” to act, and a profound loss of self-esteem and self-worth.
“Self-esteem,” for simplicity’s sake for the moment, is a confidence in one’s abilities to achieve desired results, and an ongoing self-respect irrespective of whether the individual is successful. It’s not about ongoing “victories” or “wins,” but it is about a permanent sense of “worth.”
For many people, that has been lost. Like athletes in a “slump” in terms of performance, especially under pressure, people are becoming more afraid, more uncertain, as the turmoil and disruptive nature of our times continue and will not abate.
Alan Weiss’s The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.
Introduction to the show recorded by Connie Dieken
Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds.
The post The Alpha Is Not LLM Monitoring appeared first on Search Engine Journal.
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
The post From Organic Search To AI Answers: How To Redesign SEO Content Workflows appeared first on Search Engine Journal.