At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it.

So, what makes what you offer a bargain?

Is it that you’ve lowered the price, or have you increased the value?

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The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated, personal, and relevant messages

The best time to do promotion is before you need it

Price is a story

You can’t be seen until you learn to see

“People like us do things like this” is the definition of culture

There are only a few widespread human needs

Stories are the original human technology

Resilient strategies work better when we repeat our tactics more often

Positioning is a generous act

Be missed when you’re not here

Make something worth talking about

Do work that matters for people who care

–repeat–

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I was out on the balcony on a high floor of the Ritz Carlton in Naples early one morning watching one of the machines that cleans the sand chug along. When it reached a place where there was an alley between buildings and a paper bag had been blown in there, the operator stopped the tractor, walked in the alley, and retrieved the bag. There was no one around and he couldn’t have known I was way up there at 7am.

It’s not what we do when people are watching that determines our self-worth, it’s what we do when no one is watching.

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The Hidden Audience

I was out on the balcony on a high floor of the Ritz Carlton in Naples early one morning watching one of the machines that cleans the sand chug along. When it reached a place where there was an alley between buildings and a paper bag had been blown in there, the operator stopped the tractor, walked in the alley, and retrieved the bag. There was no one around and he couldn’t have known I was way up there at 7am.

It’s not what we do when people are watching that determines our self-worth, it’s what we do when no one is watching.

​ 

Building blocks of marketing

The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated, personal, and relevant messages

The best time to do promotion is before you need it

Price is a story

You can’t be seen until you learn to see

“People like us do things like this” is the definition of culture

There are only a few widespread human needs

Stories are the original human technology

Resilient strategies work better when we repeat our tactics more often

Positioning is a generous act

Be missed when you’re not here

Make something worth talking about

Do work that matters for people who care

–repeat–

​ 

Building blocks of marketing

The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated, personal, and relevant messages

The best time to do promotion is before you need it

Price is a story

You can’t be seen until you learn to see

“People like us do things like this” is the definition of culture

There are only a few widespread human needs

Stories are the original human technology

Resilient strategies work better when we repeat our tactics more often

Positioning is a generous act

Be missed when you’re not here

Make something worth talking about

Do work that matters for people who care

–repeat–

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