Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.

The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.

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November 4th, 2025

Want and Need.

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Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.

The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.

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Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic.

The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.

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Critical thinking skills involve processing information. The more rapidly and accurately you process information, the more “conscious” you are. My dogs are more conscious than I am about what animals travelled through our yard last night, but I’m somewhat more conscious than they about how to support their lifestyles.

Sometimes you’ll be dealing with people who are more “conscious” than you, sometimes about the same, and sometimes somewhat (or much) less. I call the last category the “unconscious.” That’s why you’ll have trouble communicating with them. It’s far easier to “speed up” to those processing more quickly than it is to “slow down” to those who just seem “not to get it.”

Thin k about this when you’re considering a new client, subcontractor, partner, professional services provider, advisor, coach, and so forth. My suggestion is that you’re best off with people at your speed or somewhat faster if you’re going to rely on them to use the right judgment and prudent risks.

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