When we fall behind, it’s tempting to hustle to catch up.

When the competition heats up, it’s imperative we hustle to get ahead.

Hustle is a particular kind of shortcut. Hustle is pushing the boundaries of cultural expectation, creating pressure and discomfort to make a sale. Hustle pushes us to cut corners, cut the line and cut down trust.

And it quickly becomes the new normal. Hustling is a race to the bottom, and our competitors lean and hustle in response… which means that we’re now under pressure to hustle more than we think is appropriate, driven by the same forces that led us to hustle in the first place.

The alternative is to lean into better. To find the space and the guts to do breakthrough work, work that others are afraid to do. Instead of causing discomfort and cutting, we’re building something worth following and talking about.

Of course it’s not easy, that’s why it works.


PS A breath of fresh air, Dr. Natalie Nixon’s new book is out.

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Big Four firm Deloitte has appointed Sam Hart as the new office senior partner at the Deloitte office in Bristol. She leads a team of over 700 people in region. One of 20 offices across the UK, Deloitte’s 700-person team in Bristol is now under the leadership of Sam Hart, who will work to foster a collaborative and positive work environment.

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Celebrating its 15th year in business, Embridge Consulting has grown from a kitchen table start-up into a nationally recognised transformation partner. Founder and CEO Emma O’Brien discusses the challenges facing digital strategies, the importance of investing in people over platforms, and what’s next for the consultancy.

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Bishop Fleming has appointed a new partner to its Birmingham office. The firm has added former Big Four director Taj Lalli to its team, as it looks to accelerate growth across the Midlands. Bishop Fleming’s Birmingham office lead, Mark Taylor, commented, “We’re thrilled to welcome Taj to Bishop Fleming and to our new Birmingham office.

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