AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
The post The AI Consistency Paradox appeared first on Search Engine Journal.
Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people shift their patterns and interests.
I recently did a manual post on Linkedin, though, and was amazed to discover that within minutes, it had 10 times as much traffic as a typical post does. I did another one about this leap and it did even better. It’s clear that the algorithm was changed.
Not to help me, not to help you, but to help the endless quest for more that most public companies wrestle with.
The seduction is clear. They’re sending a message: If you want us to bring you eyeballs, move in. Don’t link out.
Problem one: eyeballs don’t make change happen, people do.
Problem two: Don’t check into a motel that makes it hard to check out.
Enshittification is real. VCs and public markets push the companies they invest in to maximize profits. First, please the customers. Then, double cross them to please the advertisers. Finally, double cross both of them to please the stock price.
The alternative is to own your own stuff. To build an asset you control, and to guard your attention and trust carefully.
The best way to read blogs hasn’t changed in twenty years. RSS. It’s free and easy and it just works. It’s the most efficient way to get the information you’re looking for, and it’s under your control. There’s a quick explainer video at that link along with a reader that’s easy to use.
And, if you’re a creator of change, of brand, of content or of art, it’s worth considering whether you want to own the assets or just rent them.
As an experiment, this blog is now going to be shared via Zapier as a cut and paste to Linkedin. Perhaps that will help users who are trapped in their ecosystem be able to read it more easily. It’ll probably be stripped of links, which you can find here on the blog itself…
As always, the source of truth (and the latest posts with all typos fixed) is right here on the blog at seths dot blog.
Where we create our media and how we consume it are still up to us. It’s true, at some point, that the medium is the message.
Nano Banana, Google’s breakout AI image generator, was already having a moment, and now it just got rocket fuel. Last week, Google launched Nano Banana Pro, upgrading the viral image model with sharper outputs and more edit control so it works like a true daily creator tool.
A lead generation funnel is the system that turns strangers into prospects. It is the structured, measurable path someone follows from first discovering your brand to becoming a qualified lead ready for a sales conversation. In practical terms, your lead generation funnel replaces luck with process. It means you no longer rely on sporadic campaigns, referrals, or bursts of activity. Instead…
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
The post The AI Consistency Paradox appeared first on Search Engine Journal.
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
The post The AI Consistency Paradox appeared first on Search Engine Journal.
Nano Banana, Google’s breakout AI image generator, was already having a moment, and now it just got rocket fuel. Last week, Google launched Nano Banana Pro, upgrading the viral image model with sharper outputs and more edit control so it works like a true daily creator tool.
The Manicure.
If you create content regularly, you understand the pressure to always be “on”. To be a conveyor belt of ideas. To be writing, filming, editing, posting, and engaging. It’s a lot! And then start the cycle all over again with each new post.
Being a creator can sound like a dream job from the outside, but in reality, it can be exhausting.
So it’s really not surprising to me that 52% of creators admit to experiencing burnout — I’m definitely one of them. If you’re reading this, I’m guessing you get it too.
What weighed down my brain wasn’t even the ‘creation’ part. It was the pressure to remember every single good idea (and the constant fear of losing one) that gave me creative migraines.
I’m a freelancer mom. I don’t spend most of my day in front of my laptop. My best ideas come when my brain relaxes — after I drop my kid at school, while cooking dinner, or just as my head hits the pillow.
And those moments are not always convenient. I can’t just drop what I’m doing just to write.
But my content is how I build my network, stay visible, and find new client work, consistency isn’t optional for me. Losing ideas feels like losing opportunities.
One day, I started brain-dumping an idea into ChatGPT to help me refine it when I had a brainwave. I often used the AI tool as a sounding board for half-baked ideas like the one I was about to enter — my chats had to be a gold mine of unused content.
But how did I dig that gold up? I didn’t want to waste half an hour digging through ChatGPT history just to find and document my old ideas.
Instead of creating, I would be organizing. And that’s the worst kind of energy leak for a creative trying to stay consistent.
I told myself, “If only ChatGPT could regularly pull out my ideas and remind me of the things I said I’d write about… that would be amazing.”
So I made it do exactly that.
Instead of scrambling for notes buried in Google Docs, Google Drive, screenshots, Slack, or my Facebook Messenger (yes, I send messages to myself), I now start the day with a clean menu of original ideas.
Every morning, I wake up to an email from ChatGPT with my best ideas in it, already categorized.
Each morning’s email breaks my chats into 3 neat categories:
It’s a simple system, but has completely changed how I approach content. And it doesn’t involve any additional tools to work, just email and ChatGPT.
On busy days, those emails serve as my content calendar. On slower days, it’s a soft nudge that helps me ease into creating without overthinking.
This automation helped me:
You don’t need technical skills to make this work. You only need:
Here’s how to set it up:
”Search memory for recent work conversations. Pick out non-obvious insights and turn them into content ideas. Email me:
1. 5 outstanding Substack ideas. Just state the suggested titles. 2. 5 LinkedIn Topics with a possible hook and a post summary. 3. Trace any email experiment from your memory. Also, spot the actual experiment/thoughts/ideas I actually mentioned to you.”
Here’s my actual prompt below:
Done.
It feels a bit like I have a second brain — one that doesn’t get tired or forget good ideas when the afternoon slump hits.
Every day at 10:30 a.m., an email lands in my inbox with the ideas I’d normally lose to scattered notes and chaotic systems.
Just opening this email sends me into creation mode. Seeing those half-formed ideas sitting there makes me want to start drafting the post — more often than not, if the idea is good enough, I feel the urge to finish it right then and there.
When I click the little green button, it brings me straight to ChatGPT, and I see something like this:
From there, I get to work. While this system is incredibly helpful (if I do say so myself), seasoned content creators will know that where this system ends is where the actual work of creation begins.
I pick out the best ideas from those emails, and I save them to Buffer. More often than not, I’ll start fleshing out some ideas with the Create Space or directly into the post composer.
One time, I came across a post by Alen Sultanic on “Energy Economy” while taking a break from client work. It sparked some ideas, so I dropped the screenshot into ChatGPT, added my own thoughts, and went back to my tasks.
The next day, I revisited it, and turned it into a long-form Substack entry. That piece became one of my best-performing issues — and sparked some of the most thoughtful discussions in the comments.
On days I just can’t get into a writing mood (yes, I still have those), I use the time for lighter creative work, more ideation and content organization. Some things I do:
I’ve realized that the secret to consistent content creation for me is not forcing inspiration. It’s just making it easy to start creating.
As Elizabeth Gilbert wrote in Big Magic: “Ideas are driven by a single impulse: to be made manifest. And the only way an idea can be made manifest in our world is through collaboration with a human partner.”
If I ignore them, they’ll move on to someone else. That’s why I save mine. So when they visit, I don’t lose them forever.
Content creation isn’t just about creativity. It’s about capacity, too.
It’s dealing with and managing the mental tabs, the deadlines, the invisible pressure to be “on” all the time.
To protect our creative energy, we need systems that bring back order:
So let AI hoard these half-baked, scattered ideas so you can show up when it’s time to create.
(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. —Astrological Definition)
