Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today.
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Google antitrust case shows that AI Overviews does not use links in its ranking algorithm
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Governance, risk and compliance consultancy Axiom GRC has announced the acquisition of The DPO Centre. The UK provider of outsourced Data Protection Officer (DPO) resources brings 100 staff to the acquiring firm.
Utility consultancy BFY Group has expanded its leadership team with the appointment of Mark Hewett as director and Chris Thoms as client director. Both are former Capgemini experts, who bring deep expertise in driving major transformation projects in the UK’s energy and utilities sectors, to lead BFY’s networks team.
Audit, tax and consulting firm RSM has been named on three major government frameworks, following significant investment in its public sector practice. This includes becoming the latest consultancy added to the MCF4 framework.
International advisory firm Kroll has announced its expansion in Ireland, with the purchase of insolvency expert Kirby Healy. The Dublin-based firm will grow Kroll’s capabilities across Ireland, doubling the size of its team.
Annual portfolios are often out of date in no time at all: once a company has analysed last year’s performance, consumer preferences have shifted; competitors have launched new products; and regulations have changed.