…might not be the same as making an impact.

Making a point doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.

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When Anshul first started thinking about writing MBA application essays, he didn’t have doubts about his technical abilities. After all, he had nearly a decade of experience building medical devices, 

The post From Equations to Enterprises: How Anshul’s Journey from Engineering to Business Strategy Led Him to LBS appeared first on M7 MBA Admissions Consultants | Wharton, Chicago Booth, Columbia, MIT, Kellogg, INSEAD Experts.

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When you work in marketing, you’re constantly making decisions that could go either way. Should that CTA say “Get Started” or “Try It Free”? Should the landing page headline focus on value or urgency? I’ve lost count of how many times I thought I knew what would convert better… only to be proven wrong by the data.

That’s why the best A/B testing tools aren’t just nice to have, they’re essential. Whether you’re tweaking headlines, testing button colors, or experimenting with entire page layouts, these tools take the guesswork out of optimization.

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