AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut?
The post Let’s Look Inside An Answer Engine And See How GenAI Picks Winners appeared first on Search Engine Journal.
Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.
His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.
His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.
•We think the higher the value, the more we can charge.
•However, at a given point, people believe they get what they pay for and those lines cross.
•The point at which they cross means your brand is strong.
•No one needs a Bentley for transportation, a Brioni for attire, a Bulgari to tell the time. But they assign great emotional value in their association and display.
•The wrench story.
•Many people made money during the pandemic and rough economic times by raising fees. It’s easier, of course, to lower them, and to go out of business!
•Mercedes made a mistake going “downscale,” then failed to go “upscale” with the Maybach.
•At the outset, raise value to raise fees. When your brand is powerful, change the order.
Alan Weiss’s The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years.
Introduction to the show recorded by Connie Dieken
Hypocrisy.
Most MBA journeys begin with discontent. Mine began with passion. With a GMAT Focus Edition score of 685 – a score that many would call “modest” in the Indian applicant …
The post Don’t Let Anyone Stop You From Following Your Passion: Ananya Chandra (Wharton, Class of 2026) appeared first on M7 MBA Admissions Consultants | Wharton, Chicago Booth, Columbia, MIT, Kellogg, INSEAD Experts.
Here’s a quick tactical riff about how we name things.
It’s worth considering that:
If you’ve got four initiatives going on, numbering or even lettering them can’t help but communicate a priority to others.
Considering flavoring them instead.
When there’s an orange, a blue and a pink project, we can see that they’re separate and all important. It’s silly but it works.
But how to make sure we don’t skip one when calling the roll? Can we give people an easy way to remember all the flavors without leaving any out?
Here are a few to get you started:
Batman and Robin
Snap, Crackle and Pop
John, Paul, George and Ringo
Huron, Ontario, Michigan, Erie and Superior
Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen
or Monday through Sunday.
You get the idea.
On the other hand, if you’ve written a series of books or created a pedagogy that needs to go in order, please number them. It’s useful scaffolding that adds insight for those that you’re teaching.
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today.
The post Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? appeared first on Search Engine Journal.
Google antitrust case shows that AI Overviews does not use links in its ranking algorithm
The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.
