Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.
The post Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy appeared first on Search Engine Journal.
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting.
The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.
TikTok might seem like the last place professional services firms would look for marketing insights, but beneath the dance videos and viral challenges, […]
The post 3 Content Marketing Lessons from TikTok Professional Services Firms Can’t Ignore appeared first on Bliss.
In this episode, we explore challenger marketing strategies that help brands stand out in crowded markets and take on industry […]
Creativity and data were once considered separate domains with objectively opposite connotations – one rooted in emotion and expression, the other rooted in […]
The post Data-Driven Storytelling: How Analytics Transforms Brand Creativity appeared first on Bliss.
Multi-disciplinary advisory, tax and audit firm Moore Kingston Smith has acquired CBW Recovery. The London-based partnership of insolvency practitioners adds 13 staff to the acquiring firm. Matt Meadows, managing partner of Moore Kingston Smith commented, “With insolvencies on the rise, the need for skilled, trusted advisers to help clients navigate the challenges they’re facing, with the ability and understanding required, is greater than ever.
Experienced consultant Helen Gregory has joined the forensic accounting team of Opus Business Advisory Group. She brings 30 years of accounting and consulting knowhow to the firm. Nicholas Parton, head of Opus Corporate Finance, commented, “We are delighted to welcome Helen.
As clients turn to consultancies to make the most of their digital and AI transformations, Airwalk Reply’s services are coming under growing demand. Partner Amit Mehta explains what makes the firm both a leading consulting firm in the digital transformation space, and a great place to work.
In today’s volatile environment, CEO’s and business leaders face a higher degree of complexity than in previous economic or technological shifts. Sebastian Weir, AI, analytics and automation practice leader at IBM Consulting, explains how agentic AI can help leadership to refocus on the aspects of business that really matter.
Business transformation consultancy, Embridge Consulting, has officially been certified as a Great Place to Work. Following an extensive assessment process, the firm found 98% of staff feel welcome when they join.