Should I Still Invest In SEO? (Yes, But Not In The Old Way) via @sejournal, @TaylorDanRW

Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think.

The post Should I Still Invest In SEO? (Yes, But Not In The Old Way) appeared first on Search Engine Journal.

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Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On via @sejournal, @theshelleywalsh

Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.

The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal.

​ 

Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI via @sejournal, @martinibuster

Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents.

The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine Journal.

​ 

How to Schedule Tweets in 2025: When to Post, What to Use, and How to Do It Right

X (formerly Twitter) moves fast. If you’ve ever opened the app only to have the tweet you’re reading refresh before you finish, you know what that looks like.

From breaking news and personal updates to memes and product launches — and everything in between — there are nearly 500 million tweets posted to the social media platform every day. 

And with the option to share text posts, threads, videos, photos, and links, brands and creators have plenty of ways to show up, share ideas, and stay part of an active community. 

But showing up consistently takes planning, especially when you consider that the X/Twitter algorithm loves fresh content and rewards accounts that post regularly.

Scheduling your tweets helps with that. It lets you create your best content when it works for you, then automatically publish it when your audience is online and scrolling. 

You get to stay visible and consistent without being glued to your phone all day. That’s a win-win!

Let’s look at how to schedule tweets, why it’s worth doing, and explore a few best practices for scheduling Twitter posts.

How to schedule tweets on X/Twitter

You can schedule tweets right within X/Twitter on the web. Here’s how:

1. Start by opening the X website and log in to begin scheduling Twitter posts. On the menu in the left sidebar, click the Post button and compose your message.
2. Write the content you want to tweet, and add any attachments.
3. Then, click the calendar icon (sometimes called the schedule icon) to schedule your tweet instead of sending it immediately.

4. Next, choose the date and time you’d like to schedule your tweet to post.

5. Click Confirm, then click Schedule. 

Your tweet will now be posted at the scheduled date and time.

You’ll need to pick the date and time for each tweet you schedule directly from X, which means it takes a fair bit of time and hands-on work. Luckily, there are plenty of tools available to help you schedule your tweets alongside other social media content more easily.

How to schedule tweets with Buffer

You can schedule tweets ahead of time for free with a social media management tool like Buffer.

Buffer offers an alternative to X/Twitter scheduling, and you can easily add multiple tweets to your calendar and set them to post at regular intervals every day.

Here’s how to schedule posts to X with Buffer from your browser.

1. If you don’t already have a Buffer account, you can sign up for free. It’ll only take a few minutes and our free plan is free forever, no catch.
2. Next, connect your X account to Buffer.

3. From Buffer, click Create Post to create a new tweet. Here, you can compose your tweets and select when you want them to be posted.

4. When you’re finished, click Schedule Post and your tweet will be scheduled.

How to schedule tweets on mobile

The X/Twitter app doesn’t support mobile scheduling, but that doesn’t mean you’re out of options for scheduling Twitter posts.

To schedule tweets directly through X on mobile, you’d need to log in to x.com through your browser and use the same steps as on desktop. It works, but it’s not the most convenient option.

An easier way to schedule tweets on a mobile device is to use an X/Twitter scheduling tool like Buffer.

You can draft your post and set it to go live at a scheduled date and time from your phone without needing to use the browser. It’s designed to work on mobile, so the whole process feels easier from the start. 

Here’s how to schedule tweets from the Buffer app.

1. First, you’ll need a Buffer account. You can sign up for Buffer for free and connect your X right away from the desktop, or wait and do it later from the mobile app.
2. Next, download the Buffer app for iOS or Buffer’s Android app
3. If you haven’t connected your X account yet, select + Add a new Channel and follow the steps to link it.

4. To create a tweet, tap the + button at the bottom of the screen and start writing.
5. Tap Next when you’re done drafting, and then select when you’d like to post your tweet.

How to schedule tweet threads

If you’d like to schedule multiple tweets in a thread, you can use an X/Twitter scheduling tool like Buffer. When composing your tweet, simply hit + Start Thread in the bottom right of the composer to turn your post into an X thread.

To add more tweets to the thread, click on the + sign in the bottom right again. Click Schedule Post when your thread is complete.

How to delete scheduled tweets

Plans change, and sometimes a scheduled tweet no longer fits your content calendar. To delete a scheduled post, head to the tool you used to schedule it — either X or Buffer.

Deleting from X/Twitter

Here’s how to delete a scheduled tweet from the X website:

1. Start by clicking the Post button in the menu on the left side.
2. When the composer window opens, look for Drafts in the top right corner and give it a click.
3. Select the Scheduled tab, then click the Edit button.
4. You’ll see a checkbox next to each scheduled tweet. Select the ones you want to remove, then click Delete in the bottom right.
5. A confirmation screen will pop up. Just click Delete one more time to finish.

The scheduled post is now deleted and won’t be published.

Deleting from Buffer

To delete a scheduled tweet from Buffer, here’s what to do:

1. Open Buffer and head to your X schedule.
2. Find the scheduled post you’d like to remove, then tap the three-dot menu in the bottom right corner.
3. Choose Delete from the list of options.
4. When a confirmation screen pops up, click Delete one more time and you’re done.

You can also delete scheduled tweets from the Buffer app. Head to your X schedule in the app, then tap the three-dot menu in the top right corner of the tweet you’d like to delete. Tap Delete again, and you’re all set.

How to schedule a quote tweet

Simple tweet scheduling is not all you can do. And sometimes, scheduling a quote tweet makes more sense than posting it right away. 

Maybe someone tagged your brand in a great testimonial, and you’d like to reshare it at a time when more people might see it. 

Or maybe you tweeted about an upcoming event or launch, and want to retweet it with a fresh message a few days later as a reminder before it goes live. 

Scheduling takes the pressure off having to remember in the moment.

Schedule a quote tweet from X/Twitter

Scheduling a quote tweet on X works the same way as scheduling a regular tweet. 

Tap the repost icon on the original tweet, choose Quote, and write your message. When you’re done, click the schedule icon to pick a date and time, and then take it from there.

As with any other tweet, quote tweets can only be scheduled from the web. The option won’t appear in the X/Twitter mobile app.

Schedule a quote tweet from Buffer

Start by pasting the link to the original tweet into the Buffer composer. Then, write your message before the link, the same way you would on X

Once you’re happy with how it looks, click Schedule Post to add it to your calendar.

How long can scheduled tweets be?

X/Twitter has two character limits for posts, based on your account type:

• Free accounts get 280 characters
• Premium accounts get 25,000 characters at all tiers

When you schedule tweets directly on X, the character count is capped at 280. This applies whether you’re using a free account or have a premium subscription.

If you’re on X Premium and want to schedule a longer post — up to the full 25,000 characters — you can use a scheduling tool like Buffer, which supports posting and scheduling them.

And if you have a free Twitter account but still want to share something longer, you’ve got options too. You can split your post into a thread and use Buffer to schedule it.

Why should you schedule tweets?

Why schedule tweets when you can post them on the fly? Well, scheduling your tweets is one of those small changes that can make a big difference in the way you manage social media. 

When you schedule your tweets ahead of time, you take the pressure off having to post in the moment and open up some great benefits for your Twitter account.

• Stay consistent with your posting schedule: Planning ahead makes it easier to keep showing up on social media. You can map out your content in advance and schedule tweets to go live when you want them to without needing to be online at all times.
• Reach your audience at the right time: Your followers aren’t all scrolling at the same time, especially when they’re in different time zones. Scheduling lets you share your posts when your audience is most active so your message has a better chance of being seen.
• Save time with batch creation: Scheduling lets you plan and write multiple tweets in one go, so you’re not stuck coming up with content every day. You can set aside time to prep a week or even an entire months’ worth of posts, schedule them all at once, and then shift your focus to engaging with your audience or creating content for other platforms.
• Make space to focus on quality: When you schedule tweets, you have more time to write thoughtful posts, build out campaign content, and align your tweets with other marketing efforts — all without rushing.

4 best practices for scheduling tweets

Ready to give scheduling your tweets a spin? Here are a few best practices to help you get started.

1. Schedule tweets for when your audience is online

Engagement matters across all social media platforms, and X is no exception. The algorithm pays close attention to posts that get likes, replies, and retweets when deciding what to show users. 

When it comes to scheduling Twitter posts, a great way to give your posts a little nudge is to post when your audience is most likely to be online. The more people that get a chance to see your tweet means the more people that can engage. 

If you’re looking for a place to start, Buffer’s data on the best times to post can be a helpful guide. Our analysis of more than 1 million tweets found the best time to post on X/Twitter is 9 a.m. on Wednesdays, followed by Tuesdays at 8 a.m. and then Mondays at 8 a.m.

Once you’ve been posting for a little while, you can dig into X analytics for your own Twitter account to see what works best for your specific audience.

Buffer’s Twitter analytics features show your average engagement for each day of the week, helping you plan when to schedule your Twitter posts. 

Bonus: You can get this data for multiple Twitter accounts (or multiple social media platforms) in a single dashboard.

Here’s how to find these details in Buffer:

1. Start by heading to the Analyze tab and then choosing X/Twitter to see data for the platform.
2. From there, you can set the date range to check your metrics for the days, weeks, or months you’d like.
3. Next, click on the Answers tab, where you’ll see the average engagement rate for each day of the week.

2.  Analyze how your tweets perform

Knowing when to post is a great start, but understanding what your audience enjoys seeing can be even more helpful. Buffer’s analytics can shed some light here. 

In the Answers tab, you’ll also find what engagement looks like for different types of posts — like images, videos, links, or text posts. 

If you’d like to dive deeper, the Posts tab lets you see how each tweet and hashtag is performing.

Checking in on these numbers frequently helps you get a feel for what your audience connects with. It’s also a great chance to experiment. If you typically stick to text-only tweets, try scheduling tweet threads or a video to see how your audience responds. You can then adjust your content plans based on what you learn.

3.  Don’t rely solely on scheduled tweets

Engagement on X/Twitter goes both ways, and it’s helpful to treat the platform as a place for conversation rather than a broadcast channel.

While scheduling is great for keeping your content flowing, jumping into the replies is where you can build a real connection with your audience. 

Taking the time to chat with people who comment on your posts goes a long way in making them feel heard and helps build a genuine community.

4. Use a social media management tool to schedule your tweets

While you can schedule your tweets directly on X/Twitter’s website, using a social media management tool can make things a little easier. Tools like Buffer include features beyond X/Twitter scheduling that can help you manage and publish your social content more smoothly.

Here are a few ways using a tool like Buffer can help.

• Manage multiple accounts in one place: Instead of jumping between X/Twitter, Instagram, Facebook, TikTok — and anywhere else you might be — you can work from one login, in one place using a social media management tool. Having everything in one place makes it easier to stay on top of your social media strategy and see analytics across the board. You can even manage multiple X /Twitter accounts from the same dashboard.
• Get a bird’s-eye view of your content and make adjustments: A calendar view shows all your scheduled content in one place, giving you a clear look at your week or month at a glance. You can see what’s planned across platforms, filter by campaign, or zoom in on your X schedule to get every level of detail you need.
• Easily crosspost to other channels: You can write a post once, then quickly schedule it to multiple platforms from the same screen. Tools like Buffer let you tweak the copy, format, or timing for each channel so you’re not copying and pasting between tabs or starting from scratch each time.

Scheduling your tweets is a great way to stay consistent, save time, and show up more often on X/Twitter without having to think about it every day. 

With Buffer, you can plan and preview your content, and easily schedule your tweets to grow your Twitter presence. Sign up to start scheduling tweets using Buffer — it’s free to try and easy to set up.

More X resources

• We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned
• Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them
• 9 Ways to Grow Your Following on X/Twitter
• I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

​ 

WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites via @sejournal, @martinibuster

Advisory issued for stored XSS vulnerability in WooCommerce review plugin affecting up to 80,000 websites

The post WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites appeared first on Search Engine Journal.

​ 

Bing Recommends lastmod Tags For AI Search Indexing via @sejournal, @MattGSouthern

Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.

The post Bing Recommends lastmod Tags For AI Search Indexing appeared first on Search Engine Journal.

​ 

How to Schedule Tweets in 2025: When to Post, What to Use, and How to Do It Right

X (formerly Twitter) moves fast. If you’ve ever opened the app only to have the tweet you’re reading refresh before you finish, you know what that looks like.

From breaking news and personal updates to memes and product launches — and everything in between — there are nearly 500 million tweets posted to the social media platform every day. 

And with the option to share text posts, threads, videos, photos, and links, brands and creators have plenty of ways to show up, share ideas, and stay part of an active community. 

But showing up consistently takes planning, especially when you consider that the X/Twitter algorithm loves fresh content and rewards accounts that post regularly.

Scheduling your tweets helps with that. It lets you create your best content when it works for you, then automatically publish it when your audience is online and scrolling. 

You get to stay visible and consistent without being glued to your phone all day. That’s a win-win!

Let’s look at how to schedule tweets, why it’s worth doing, and explore a few best practices for scheduling Twitter posts.

How to schedule tweets on X/Twitter

You can schedule tweets right within X/Twitter on the web. Here’s how:

1. Start by opening the X website and log in to begin scheduling Twitter posts. On the menu in the left sidebar, click the Post button and compose your message.
2. Write the content you want to tweet, and add any attachments.
3. Then, click the calendar icon (sometimes called the schedule icon) to schedule your tweet instead of sending it immediately.

4. Next, choose the date and time you’d like to schedule your tweet to post.

5. Click Confirm, then click Schedule. 

Your tweet will now be posted at the scheduled date and time.

You’ll need to pick the date and time for each tweet you schedule directly from X, which means it takes a fair bit of time and hands-on work. Luckily, there are plenty of tools available to help you schedule your tweets alongside other social media content more easily.

How to schedule tweets with Buffer

You can schedule tweets ahead of time for free with a social media management tool like Buffer.

Buffer offers an alternative to X/Twitter scheduling, and you can easily add multiple tweets to your calendar and set them to post at regular intervals every day.

Here’s how to schedule posts to X with Buffer from your browser.

1. If you don’t already have a Buffer account, you can sign up for free. It’ll only take a few minutes and our free plan is free forever, no catch.
2. Next, connect your X account to Buffer.

3. From Buffer, click Create Post to create a new tweet. Here, you can compose your tweets and select when you want them to be posted.

4. When you’re finished, click Schedule Post and your tweet will be scheduled.

How to schedule tweets on mobile

The X/Twitter app doesn’t support mobile scheduling, but that doesn’t mean you’re out of options for scheduling Twitter posts.

To schedule tweets directly through X on mobile, you’d need to log in to x.com through your browser and use the same steps as on desktop. It works, but it’s not the most convenient option.

An easier way to schedule tweets on a mobile device is to use an X/Twitter scheduling tool like Buffer.

You can draft your post and set it to go live at a scheduled date and time from your phone without needing to use the browser. It’s designed to work on mobile, so the whole process feels easier from the start. 

Here’s how to schedule tweets from the Buffer app.

1. First, you’ll need a Buffer account. You can sign up for Buffer for free and connect your X right away from the desktop, or wait and do it later from the mobile app.
2. Next, download the Buffer app for iOS or Buffer’s Android app
3. If you haven’t connected your X account yet, select + Add a new Channel and follow the steps to link it.

4. To create a tweet, tap the + button at the bottom of the screen and start writing.
5. Tap Next when you’re done drafting, and then select when you’d like to post your tweet.

How to schedule tweet threads

If you’d like to schedule multiple tweets in a thread, you can use an X/Twitter scheduling tool like Buffer. When composing your tweet, simply hit + Start Thread in the bottom right of the composer to turn your post into an X thread.

To add more tweets to the thread, click on the + sign in the bottom right again. Click Schedule Post when your thread is complete.

How to delete scheduled tweets

Plans change, and sometimes a scheduled tweet no longer fits your content calendar. To delete a scheduled post, head to the tool you used to schedule it — either X or Buffer.

Deleting from X/Twitter

Here’s how to delete a scheduled tweet from the X website:

1. Start by clicking the Post button in the menu on the left side.
2. When the composer window opens, look for Drafts in the top right corner and give it a click.
3. Select the Scheduled tab, then click the Edit button.
4. You’ll see a checkbox next to each scheduled tweet. Select the ones you want to remove, then click Delete in the bottom right.
5. A confirmation screen will pop up. Just click Delete one more time to finish.

The scheduled post is now deleted and won’t be published.

Deleting from Buffer

To delete a scheduled tweet from Buffer, here’s what to do:

1. Open Buffer and head to your X schedule.
2. Find the scheduled post you’d like to remove, then tap the three-dot menu in the bottom right corner.
3. Choose Delete from the list of options.
4. When a confirmation screen pops up, click Delete one more time and you’re done.

You can also delete scheduled tweets from the Buffer app. Head to your X schedule in the app, then tap the three-dot menu in the top right corner of the tweet you’d like to delete. Tap Delete again, and you’re all set.

How to schedule a quote tweet

Simple tweet scheduling is not all you can do. And sometimes, scheduling a quote tweet makes more sense than posting it right away. 

Maybe someone tagged your brand in a great testimonial, and you’d like to reshare it at a time when more people might see it. 

Or maybe you tweeted about an upcoming event or launch, and want to retweet it with a fresh message a few days later as a reminder before it goes live. 

Scheduling takes the pressure off having to remember in the moment.

Schedule a quote tweet from X/Twitter

Scheduling a quote tweet on X works the same way as scheduling a regular tweet. 

Tap the repost icon on the original tweet, choose Quote, and write your message. When you’re done, click the schedule icon to pick a date and time, and then take it from there.

As with any other tweet, quote tweets can only be scheduled from the web. The option won’t appear in the X/Twitter mobile app.

Schedule a quote tweet from Buffer

Start by pasting the link to the original tweet into the Buffer composer. Then, write your message before the link, the same way you would on X

Once you’re happy with how it looks, click Schedule Post to add it to your calendar.

How long can scheduled tweets be?

X/Twitter has two character limits for posts, based on your account type:

• Free accounts get 280 characters
• Premium accounts get 25,000 characters at all tiers

When you schedule tweets directly on X, the character count is capped at 280. This applies whether you’re using a free account or have a premium subscription.

If you’re on X Premium and want to schedule a longer post — up to the full 25,000 characters — you can use a scheduling tool like Buffer, which supports posting and scheduling them.

And if you have a free Twitter account but still want to share something longer, you’ve got options too. You can split your post into a thread and use Buffer to schedule it.

Why should you schedule tweets?

Why schedule tweets when you can post them on the fly? Well, scheduling your tweets is one of those small changes that can make a big difference in the way you manage social media. 

When you schedule your tweets ahead of time, you take the pressure off having to post in the moment and open up some great benefits for your Twitter account.

• Stay consistent with your posting schedule: Planning ahead makes it easier to keep showing up on social media. You can map out your content in advance and schedule tweets to go live when you want them to without needing to be online at all times.
• Reach your audience at the right time: Your followers aren’t all scrolling at the same time, especially when they’re in different time zones. Scheduling lets you share your posts when your audience is most active so your message has a better chance of being seen.
• Save time with batch creation: Scheduling lets you plan and write multiple tweets in one go, so you’re not stuck coming up with content every day. You can set aside time to prep a week or even an entire months’ worth of posts, schedule them all at once, and then shift your focus to engaging with your audience or creating content for other platforms.
• Make space to focus on quality: When you schedule tweets, you have more time to write thoughtful posts, build out campaign content, and align your tweets with other marketing efforts — all without rushing.

4 best practices for scheduling tweets

Ready to give scheduling your tweets a spin? Here are a few best practices to help you get started.

1. Schedule tweets for when your audience is online

Engagement matters across all social media platforms, and X is no exception. The algorithm pays close attention to posts that get likes, replies, and retweets when deciding what to show users. 

When it comes to scheduling Twitter posts, a great way to give your posts a little nudge is to post when your audience is most likely to be online. The more people that get a chance to see your tweet means the more people that can engage. 

If you’re looking for a place to start, Buffer’s data on the best times to post can be a helpful guide. Our analysis of more than 1 million tweets found the best time to post on X/Twitter is 9 a.m. on Wednesdays, followed by Tuesdays at 8 a.m. and then Mondays at 8 a.m.

Once you’ve been posting for a little while, you can dig into X analytics for your own Twitter account to see what works best for your specific audience.

Buffer’s Twitter analytics features show your average engagement for each day of the week, helping you plan when to schedule your Twitter posts. 

Bonus: You can get this data for multiple Twitter accounts (or multiple social media platforms) in a single dashboard.

Here’s how to find these details in Buffer:

1. Start by heading to the Analyze tab and then choosing X/Twitter to see data for the platform.
2. From there, you can set the date range to check your metrics for the days, weeks, or months you’d like.
3. Next, click on the Answers tab, where you’ll see the average engagement rate for each day of the week.

2.  Analyze how your tweets perform

Knowing when to post is a great start, but understanding what your audience enjoys seeing can be even more helpful. Buffer’s analytics can shed some light here. 

In the Answers tab, you’ll also find what engagement looks like for different types of posts — like images, videos, links, or text posts. 

If you’d like to dive deeper, the Posts tab lets you see how each tweet and hashtag is performing.

Checking in on these numbers frequently helps you get a feel for what your audience connects with. It’s also a great chance to experiment. If you typically stick to text-only tweets, try scheduling tweet threads or a video to see how your audience responds. You can then adjust your content plans based on what you learn.

3.  Don’t rely solely on scheduled tweets

Engagement on X/Twitter goes both ways, and it’s helpful to treat the platform as a place for conversation rather than a broadcast channel.

While scheduling is great for keeping your content flowing, jumping into the replies is where you can build a real connection with your audience. 

Taking the time to chat with people who comment on your posts goes a long way in making them feel heard and helps build a genuine community.

4. Use a social media management tool to schedule your tweets

While you can schedule your tweets directly on X/Twitter’s website, using a social media management tool can make things a little easier. Tools like Buffer include features beyond X/Twitter scheduling that can help you manage and publish your social content more smoothly.

Here are a few ways using a tool like Buffer can help.

• Manage multiple accounts in one place: Instead of jumping between X/Twitter, Instagram, Facebook, TikTok — and anywhere else you might be — you can work from one login, in one place using a social media management tool. Having everything in one place makes it easier to stay on top of your social media strategy and see analytics across the board. You can even manage multiple X /Twitter accounts from the same dashboard.
• Get a bird’s-eye view of your content and make adjustments: A calendar view shows all your scheduled content in one place, giving you a clear look at your week or month at a glance. You can see what’s planned across platforms, filter by campaign, or zoom in on your X schedule to get every level of detail you need.
• Easily crosspost to other channels: You can write a post once, then quickly schedule it to multiple platforms from the same screen. Tools like Buffer let you tweak the copy, format, or timing for each channel so you’re not copying and pasting between tabs or starting from scratch each time.

Scheduling your tweets is a great way to stay consistent, save time, and show up more often on X/Twitter without having to think about it every day. 

With Buffer, you can plan and preview your content, and easily schedule your tweets to grow your Twitter presence. Sign up to start scheduling tweets using Buffer — it’s free to try and easy to set up.

More X resources

• We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned
• Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them
• 9 Ways to Grow Your Following on X/Twitter
• I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

​ 

I Post Every Day on LinkedIn: Here’s How I Show Up, Even on Low-Motivation Days

For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform to share original ideas, let alone daily posting. But over time, something shifted.

LinkedIn started to feel less corporate and more human. The rise of video content brought in a new wave of creators; and suddenly, the platform I’d mentally filed away as too buttoned-up started to feel like a space I could experiment in.

Right around the same time, Buffer launched Creator Camp; a 30-day community challenge to help creators stay consistent with daily prompts. That made the decision to invest in LinkedIn even easier. And then joining the Buffer team this year — where we’re on a mission to help creators and small businesses get off the ground and grow — gave me even more reason to lean in.

Since August 2024, I’ve posted on LinkedIn every single day without missing a beat. There were plenty of days where motivation was low and showing up felt like a stretch, but I did it anyway.

Here’s how I committed to LinkedIn consistency, even on the days I didn’t feel like showing up.

I started with a strong why

Before I ever committed to posting daily on LinkedIn, I knew I needed a reason that would hold up — not just on the good days, but on the boring, low-energy, what’s-the-point days, too.

For me, that reason was visibility. I wanted to build trust over time and stretch my brand beyond a role, a company, or a chapter of life.

I’ve spent my career growing brands from behind the scenes — telling their stories, scaling their presence, building the playbooks; and I’m proud of that work.

But a hard truth hit me during a layoff a few years ago:

I realized that while I had been pouring energy into growing other brands, I hadn’t been thinking about my own. There was no lasting signal of my contributions, no clear digital proof of what I stood for or how I thought. No audience of my own that associated me with the results I had helped create. That moment rewired something in me.

I realized I’d been playing small, and underinvesting in the credibility of my own name.

So I got clear. I wanted to build a personal brand on LinkedIn that did four things:

• Signaled my skills and point of view clearly
• Attracted like-minded marketers and collaborators
• Created a pipeline for paid side projects and consulting
• Let me run experiments on my own terms, without approval bottlenecks

In doing so, I wanted to design long-term leverage for future job opportunities. Once I had that clarity, showing up on LinkedIn became easier because I knew exactly why it mattered to stay consistent.

I defined my content pillars early on

One of the most helpful things I did early on was define my content pillars. Instead of figuring it out on the fly, I sat down, mapped them out, and made the investment upfront.

When your themes are clear, creating content doesn’t feel like grasping in the dark. You’re not relying on bursts of motivation or waiting around for inspiration to strike. You’ve built the rails, now you just keep the wheels turning.

For me, those lanes were:

• Personal branding — the craft I’ve built and something I now help others with
• Marketing lessons — a direct product of my day-to-day and the experiments I run
• Self-improvement — inspired by years of podcasting and personal development
• Corporate humor — a pressure release valve that invites a laugh when things get too heady

Each of these came naturally to me. I didn’t choose them because they were trendy. I chose them because I could speak to them from lived experience, and draw from them even on low-motivation days.

Once my pillars were in place, it became easier to build clusters of subtopics under each.

Over time, as I posted more content around my pillars and the topic clusters within each pillar, the themes created a heat map of sorts. Leaning into data, I could see which areas (topics) glowed brightest based on performance, and which ones I wanted to build on further. That data backed feedback loop — what resonated most with my audience — made it easier to stay creative and consistent, even when I didn’t feel like being “on.”

I built a system that fueled motivation, not burnout

A strategy without a system is like cola without the fizz. Who enjoys flat soda? Not me!

This was one of those upfront investments that paid off fast: I knew that if I could build a system that scaled, I’d free myself up to focus on the actual creating — not just busy work.

Unsurprisingly, Buffer was at the heart of it. Built by creators, for creators; it became my engine.

Most Fridays, I batch-created everything for the coming week and scheduled it out so it could run in the background while I focused on everything else. (Shoutout to Buffer’s four-day workweek for giving me the space to thrive in my role and as a creator!)

That, combined with the “Streaks” feature in Buffer, turned consistency into a game. Who likes their Streak at risk? Also not me!

This system gave me enough breathing room to manually post over the weekend if I wanted to — and while I gave myself permission not to post on weekends, I always ended up doing it anyway. The pressure was off, but the habit was there.

I experimented with formats, but led with what felt sustainable

When I first committed to showing up on LinkedIn, I gave myself one rule: keep it simple. I focused exclusively on text-based posts. No graphics. No carousels. No video.

This wasn’t about playing small, but about protecting my creative energy. I wanted to go deep on one medium before diversifying across formats. For me, writing has always come naturally, and I knew that if I could build momentum there, everything else could layer on later.

That self-permission was foundational. It took the pressure off and gave me a lane I could stick to, especially on low-energy days.

At Buffer, we often talk about choosing consistency over perfection, and that’s exactly how I approached my content. I didn’t need to do it all from day one. I just needed to keep showing up in a way that felt sustainable.

Eventually, I found my rhythm. As my audience grew, so did the opportunities — sponsored content requests started rolling in, some static, some video. That’s when I dipped into video creation. I pushed my edges gently, played with new formats, and saw strong reception.

But I didn’t pivot to video entirely. I stayed honest about what was scalable for me. Video became a supporting act, not the whole show.

That balance — of evolving without pressure — is what helped me stay consistent, motivated, and creatively fulfilled.

I seasoned my content with AI

In a recent internal content creation workshop I held at Buffer, I explored the idea of content as pasta. You decide what kind of pasta you want to make — the shape, the texture, the base ingredients. That’s your raw idea. And then comes the seasoning: salt, pepper, olive oil. That’s where AI comes in.

Once I had a clear sense of what I wanted to say on LinkedIn, I used AI as a flavor enhancer.

I leaned on it for structure, inspiration, and expansion. The more personality I fed into it, the more my tone of voice came through in return.

At first, it felt a bit clunky. The early drafts were stiff, sometimes overcooked. But over time, as I kept feeding AI more of me — my cadence, my word choices, my preferred formats — the content started to flow faster, and feel more like mine.

One of my favorite ways to use AI was for idea extension. If a post performed well, I’d ask:

What else could I write next that builds on this theme? Or:

What’s a natural sequel that would deepen this conversation?

That curiosity loop helped me create momentum at scale, without reinventing the wheel.

Using AI this way kept my content engine moving, and was especially helpful when my own energy dipped.

I added low-effort content to my strategy to make posting easier

When I initially mapped out my content pillars, I was intentional about balance, but I didn’t want every post to demand deep storytelling or high-stakes thought leadership. I needed space to play.

That’s why I added a lighter-touch pillar to the mix: corporate humor.

Not everything needs to be a layered strategy breakdown or a personal transformation. Sometimes, value looks like a moment of levity — a well-timed meme, a cheeky reflection on remote work, or a post that makes someone laugh between back-to-back meetings.

That kind of content brings ease back into the process. It resets your creative energy and gives your audience a reason to engage with you in a more human way.

This pillar became my pacing mechanism. A buffer (no pun intended) that kept me consistent without running on empty.

I brought my community in

A big unlock in my consistency journey was realizing I didn’t have to come up with every idea on my own.

Some of the richest content I’ve created has come directly from conversations with my community — questions in the comments, DMs from peers, reactions to a post that struck a chord. The proof of what resonates is right there, if you’re paying attention.

So I leaned in with thoughtful call-to-actions (CTAs), and gave my LinkedIn community something to lean on and engage with.

I began asking direct questions, planting intentional call-to-actions (CTAs), and inviting my community to shape the direction of my content. That did two things:

1. It showed my audience I cared about their perspective.
2. It helped me crowdsource the gaps — the follow-ups, the “wait, but how?” moments — that I wouldn’t have spotted alone.

And bonus: it boosted my engagement. More comments meant more reach, which added fuel to my consistency engine.

Here’s one example: I shared a post about what helped me get hired at Buffer, and ended it with a simple CTA — What else would you like to know? That one question sparked a rich conversation and surfaced several new content ideas.

My teammate, Tamilore Oladipo, shared a similar experiment on the Buffer blog: she turned a single community exchange into a week’s worth of posts.

That’s the power of staying close to your audience.

Bringing your community in doesn’t just help you generate content, it gives you a chance to land and expand: to reinforce your existing pillars and branch into new, relevant clusters as they emerge.

I treated everything around me like content

One of the biggest mindset shifts I made was this: content isn’t just something you sit down to create, it’s something you notice.

I started treating the world around me as a running bank of creative prompts. Every object, every memory, every tiny moment held potential if I paid close enough attention.

Take the marble coaster on my desk, for example. At first glance, it’s just decor. But look closer and it holds the very first podcast artwork I ever designed — for The Lavender Fix, my self-improvement podcast. That coaster could easily anchor a post about how I began my podcasting journey, how I came up with the name, or why I made specific design choices as a first-time creator using Canva. It’s a story starter.

Once I adopted this lens, everything became a bridge — a way to connect the present with past experiments or future ideas. That shift made me more observant, and it sharpened my storytelling instincts.

It also nudged me into more visual thinking. I found myself reaching for my phone more often to capture a photo that could complement a post. Over time, my content evolved from purely text-based to more layered, visual storytelling — without ever feeling forced.

I challenged myself to notice more, and with that, my posts became more visual. Gradually, I began layering photos into my text-first content, adding a creative dimension to my workflow I hadn’t anticipated.

I carved out time to reflect intentionally

I let the content stew simmer, and went for a walk. Not literally. Please don’t leave a pot on the stove and head out the door!

But metaphorically, I did that every day. My daily walks helped me create space for the ideas to arrive.

I made it a habit to walk 10,000 steps each morning — no distractions, just me and my thoughts. Those walks became a ritual for reflection. I’d process top priorities, sketch out campaign ideas, mentally write newsletter intros, and so much more.

With a clear mind and no agenda, ideas surfaced more freely. I’d jot down quick thoughts in my notes app, and by the time I got home, I’d often have the makings of 5–10 posts. This very blog outline? Walk-born!

Personally, this approach created space for my bigger ideas to incubate. It gave me time to process any emerging thoughts, and return to them with clarity. This is what Tiago Forte refers to as building a “Hemingway bridge” in his book, Building a Second Brain: ending your creative sessions (in my case, a walk) in a way that makes it easier to resume later. Instead of starting from scratch each time, you pick up right where you left off, with clarity and context intact.

So, let the stew simmer, go for a walk, and let your thoughts breathe. Then, get back to the kitchen.

I leaned into performance data

Remember when I said I’m a creative marketer with a growth marketing wired brain? This is where that came into play!

I’ve always looked for ways to connect story to signal, and data became the coach behind my consistency. And with Buffer’s LinkedIn personal profile analytics (which, by the way, we just launched this month!), I developed a clear sense of how my posts were performing week-over-week.

And here’s the thing about numbers: they tell you what your gut can’t.

Some of my most high-performing posts were the simplest — low-lift, low-effort thoughts that sparked way more conversation than my more nuanced pieces. That’s the beauty of data. It challenges your assumptions and gives you the confidence to keep going.

You can’t plan virality, but you can plan mentality around what gets you there.

By tracking the right signals, I was able to build on what worked, shape my strategy, and compound my momentum over time.

Finally, bringing it all together

In the end, it wasn’t one big moment that changed everything; it was the compounded impact of small, consistent actions.

Now, 356 days into that consistency streak, here’s where I’ve landed:

• 1,214,768 impressions
• 313,550 members reached
• 27,430 engagements
• 684.2% audience growth

A lot has changed, and I’ve learned more than I expected.

While I still consider myself an aspiring LinkedIn creator, this past year has taught me a lot. Joining Buffer gave me the space — and the support — to lean into content more intentionally. Plus, being surrounded by a team of internal creators at Buffer means I’m never short on inspiration, encouragement, or a reminder that we’re all figuring it out as we go.

I’m always looking to grow, experiment, and learn from others.

My next milestone on LinkedIn? 20K!

If you’re on a similar path, or just starting out, I’d love to hear from you! You can find me on LinkedIn or on my website.

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