I recently talked to someone who used his virtual assistant to coordinate with a speakers bureau secretary who reported to her boss, and then the boss spoke to a meeting planner at a client, who went to her boss for approval. (This is like the kids’ game of “telegraph.”) Then that sequence has to be reversed, and if there are questions, well, get ready to celebrate your next birthday before this is completed. That totals four intermediaries before reaching the decision maker, none of whom added value but all of whom could louse up the sale and certainly delay it.

This is a relationship business. Build relationships with buyers, not “middle men.” (“Middle people” sounds like “Middle Earth” to me.)

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There are people and organizations that are working overtime to redirect and manipulate your attention.

The question is: Are they more aware and careful in how you spend your attention than you are?

The act of focusing on what we focus on pays enormous dividends.

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Industrial sites handling explosive materials must comply with DSEAR regulations to ensure safety, with regular inspections critical to identifying risks like equipment degradation or improper maintenance. Finch Consulting offers expert, CompEx-certified personnel to conduct tailored inspections, helping prevent accidents and ensure regulatory compliance.

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When an energy group decided to transform its ERP system to SAP S/4HANA, it commenced a four-year programme with a budget of around £150 million. Working together with delivery partner Project One, the complex project was delivered on time and within budget.

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Digital transformation consultancy Daemon has launched ‘AI-First Squad’. The new multidisciplinary offering aims to help clients effectively develop and deploy AI solutions. Organisations are under pressure to innovate at speed, with AI top of many pick lists.

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South East accounting and advisory firm Beavis Morgan has appointed Jamie Watson as group finance director. He brings over a decade of experience to the role. “I’m delighted to be joining the Beavis Morgan group at such a dynamic stage in its journey.

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Digital advertising run through ad networks and exchanges traditionally relied on third-party cookies to track people online and personalize ads. However, rising privacy concerns are pushing for moving beyond cookies to personalize user ads. 

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Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know.

The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.

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