Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings.
The post Ask An SEO: How Long Does It Take For Schema To Rank? appeared first on Search Engine Journal.
The number of profit warnings from listed companies in the UK has fallen to its lowest in twelve years, with 274 firms issuing them in 2024. However, shrinkage in the number of UK-listed companies means that that is still proportionally the third-highest number since the turn of the century.
DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.
The post DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy appeared first on Search Engine Journal.
Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes.
The post Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls appeared first on Search Engine Journal.
It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t.
Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.
This checklist is your blueprint for momentum in 2025. Whether you’re aiming for more consistency, kickstarting your creator journey, or landing your first brand deal, this guide will help you build a strategy that sticks.
So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in.
Callout: P.S. Scroll to the end for a simplified checklist
Before you dive into posting, take a step back to check on your profiles across all your active (and inactive) social platforms.
Your profile picture should be high-quality, on-brand, and consistent across platforms. If you’re using a logo, make sure it’s clear and properly cropped. If you’re the face, choose a shot that clearly shows your face.
Your bio is your elevator pitch in 150 characters or less. Skip the fluff and focus on who you help, how you help them, and why they should follow you. For example, on LinkedIn
Here are some more resources to help you as you craft your bios:
📚 How to Craft the Perfect Instagram Bio for Your Business
📚 6 Ideas to Make the Most of Your Instagram Bio
People shouldn’t have to play detective to find your website, book a call, or shop your products. Check that your email, website, and any other key links are updated.
If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.
Callout: Try Start Page →
Branding isn’t just about fun colors and fonts—it’s about recognizability. A follower on TikTok should immediately know they’re seeing the same brand whether they find you on Instagram, LinkedIn, or YouTube.
Do a quick check:
Small tweaks can make a huge difference in how professional and credible you look online.
If you don’t know what you’re aiming for, you’ll waste time posting without purpose.
Setting clear, measurable goals keeps your content focused and your efforts productive. Instead of just saying, “I want to grow on social media,” get specific about what growth looks like for you and how you’ll track it.
Your goals should be SMART — Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of vague aspirations, define clear targets:
Other examples of SMART goals:
With this system, you give yourself the flexibility to switch up your goals as time passes and you see the results of your efforts. Learn more about goal-setting for social media:
📚 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
Likes and follower counts are surface-level. To understand what’s really working, focus on deeper engagement metrics:
Tracking these numbers helps you tweak your strategy based on real data, not guesswork.
📚 10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)
📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count
📚 61 Key Social Media Metrics, Defined
Every creator and business has different priorities. Ask yourself:
Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. She emphasized focusing on what’s sustainable and building systems to support it. She advises, “…think about what’s reasonable for you and grow from there.”
[Link to interview]
If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach.
Social media success isn’t about posting more—it’s about posting smarter. This step helps you analyze what’s working, refine your strategy, and experiment with new formats to keep your audience engaged.
Look at your posts from the last six months and identify trends in what performed well. Keep your social media goals in mind — if you want to build community because you’re an events business, focus on increasing engagement.
If you’re new and focused on increasing your brand’s exposure (brand awareness), pay attention to what gets the most impressions. Thinking about these things helps you balance your content strategy with repeating specific formats.
Ask yourself:
Once you spot patterns, double down on what works. If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. Here are our top resources on analyzing content:
📚 23 Top Social Media Analytics Tools in 2025 — Free and Paid Options
📚 6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
📚 2024 Social Media Benchmarks You Should Use to Guide Your Strategy
You don’t always need to create from scratch. Take high-performing content and repurpose it into different formats:
This saves time while maximizing the reach of your best ideas. Here are our best resources on repurposing content:
📚 How to Automate Your Content Repurposing in 5 Steps (From Someone Who Has Done It!)
📚 How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
📚 How to Create a Social Media Report and Explain It to Your Boss or Client
Social media changes really fast. If your current approach feels stale, experiment with new formats:
Try out new formats alongside proven content types to keep things fresh without losing what already works. For some more knowledge on content formats:
📚 9+ Ideas for Your Next LinkedIn Carousel (+Examples)
📚 7 Winning Video Marketing Strategies You Can Implement Today
📚 Posting Like a Pro: What Should You Post on These 8 Social Media Platforms
A solid content strategy is sustainable. Posting every day for a month and then disappearing won’t help you grow. Instead, set a realistic posting frequency based on your capacity and schedule your content ahead of time.
📚 Consistent Posting Means 5x More Likes, Comments, and Shares: Study
📚 7 Simple Habits to Help You Get Better at Creating Content More Consistently
📚 5 Tips That Made Me A Consistent Content Creator
Consistency wins on social media, but without a plan, it’s easy to fall into the post-when-you-remember trap. A content calendar keeps you organized, ensures variety in your content, and helps you stay ahead instead of scrambling for last-minute ideas.
Instead of coming up with random posts each week, organize your content around core themes. This could be:
Plan for big moments, too—seasonal trends, product launches, collaborations, or industry events. Check out our 2025 content calendar to start working some of these into your strategy:
📚 Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)
📚 How to Create a Swipe File for Your Social Media Ideas
📚 Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
Instead of creating content one post at a time, batch similar tasks together:
Batching content helps you stay consistent without constantly feeling like you’re playing catch-up.
📚 How I Designed a LinkedIn Thought Leadership Content Creation System
📚Ask Buffer: How Can You Batch Content for Social Media?
📚The Essential Guide to Content Curation
A content calendar is a guide, not a rigid rulebook. If something isn’t performing well, tweak your approach. If a trend emerges, adjust your schedule to join the conversation. The goal is consistency with adaptability.
📚 7+ Free Social Media Calendar Templates to Help You Plan Your Content
📚 Buffer’s Content Calendar Template + How Our Content Team Collaborates
AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out. If you’re still doing everything manually, you’re making social media harder than it needs to be.
AI can help speed up the creative process without replacing your unique voice. Try AI tools for:
📚 7 of the Best AI Image Generators for Creators and Marketers + Example Images
📚 The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
📚 14 Must-Try AI Social Media Content Creation Tools in 2025
Manual posting can be overwhelming, especially if you’re juggling multiple platforms.
Not to toot our own horn, but Buffer offers multiple features that can actively improve your content creation journey, especially stress-free scheduling to multiple social media platforms.
Buffer’s one of the most affordable tools for scheduling content and offers multiple features to aid your growth:
Schedule in advance, but leave room for real-time content—reacting to trends, engaging with comments, and sharing timely updates.
📚 How Passionfroot’s Creator Akta Streamlines Content Scheduling with Buffer
However, although automation saves time, social media is still about relationships. Use AI to streamline tasks—not replace real engagement. Show up, interact, and keep your content personal.
📚 5 Powerful Automations for Creators to Streamline Your Content Workflow
📚Social Media Automation Strategy: 10 Tasks You Can Automate
Social media isn’t just about broadcasting your content—it’s about building relationships.
If your engagement strategy is limited to posting and walking away, you’re missing out on one of the most powerful ways to grow.
The more you interact with your audience, the more visible your content, and the stronger your community becomes.
Don’t just wait for engagement—go out and create it. Set aside 10–15 minutes a day to actively engage with your audience. Whether it’s replying to comments, interacting with other creators, or sharing user-generated content, consistency builds stronger relationships.
The more visibly engaged you are, the more engagement you’ll receive in return.
📚 Social Media Engagement: Why it Matters and How to Do it Well
Live video fosters real-time connection. Whether it’s a Q&A, behind-the-scenes look, or an industry discussion, going live helps deepen relationships.
If going live feels intimidating, start with short, informal sessions to get comfortable.
📚 TikTok Lives Can Help Boost Your Following — Here’s How to Go Live + Why You Should
📚 How to Use Instagram Live: A Guide to Take You From Beginner to Pro
Hoping for growth won’t make it happen. You need to show up consistently, refine your strategy, and adapt to what works well.
Social media success isn’t (just) about luck or viral moments but intentional, sustained effort over time.
As Gigi Robinson, creator economy educator and speaker, said, “Some people blow up. Some people get signed to big agencies and see a lot of money, that’s what happens. But that is the exception, not the rule. The rule, in my opinion, should be that creators, if they want to be self-employed as a creator, have to work their butt off to build in a certain way, so that they are seen as a thought leader and a figure of authority in their niche.”
Stay consistent, and we’ll see you at the end of 2025 with all your goals checked off.
Copy and paste this checklist and mark off each item as you achieve it:
We‘ve rounded up the best social media campaign examples from X, Instagram, TikTok, LinkedIn, and more.
SEO tips for photographers include optimizing images, getting links to your site, and writing useful blog posts.
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal.
Digital business transformation firm Publicis Sapient has appointed Rajeev Singh as its EMEA and APAC industry leader for transportation and mobility. A former Big Four expert, he brings close to three decades of experience to the consultancy.
The UK wings of EY and PwC are reportedly off track when it comes to meeting their targets for the proportion of women in their respective partnerships. In contrast, Big Four rivals KPMG and Deloitte are on target for their own goals.
