Taxonomy as a service
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When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on.

Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water…

The purpose of putting things in order is so that others can find them.

If you’ve been frustrated with a price list, a menu, a user interface or a bookshelf, it’s because someone didn’t spend the time to understand the expected taxonomy.

When we sort our stuff, we’re telling people a story. A story about our stuff and a story about how we see the world.

We don’t have to like the fact that the world demands a taxonomy, but we can accept that it does. Strangers want to know what shelf to put us on.

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TCS strikes deal with Chorley Building Society
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Tata Consultancy Services has announced a new deal with Chorley Building Society to digitally transform its core banking system and support the society’s growth plans. The partnership builds on the consultancy’s momentum in the building society sector with a recent partnership with Mansfield Building Society announced earlier this year.

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Dains brings in investor to drive next phase of growth
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Professionals services firm Dains Accountants has secured new investment, as it looks to push ahead with growth plans in the UK and Ireland. IK Partners has agreed to back the audit and advisory firm, while former investor Horizon Capital has headed for the exit.

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The challenge of excess capacity
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The challenge of excess capacity

Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem.

That’s a new challenge. A farmer could figure out how to use every bit of fertile soil available.

CBS TV didn’t have excess capacity. There are only 24 hours in a day, and they could only broadcast one at a time. YouTube, on the other hand, makes almost all of its decisions based on their unlimited capacity to host video.

The challenge of infinity is contagious. While some freelancers are fully booked, most have hours each day unspoken for. An unspoken hour of capacity can feel like a burden.

The quest for more is seductive.

But what happens when we accept that capacity might not be excess? It might simply be capacity.

How do we start to see our way toward better, not simply more?

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