5 Customer Marketing Strategies to Drive Long-term Growth
Today’s e-commerce brands face a unique challenge: their overabundance.
Today’s e-commerce brands face a unique challenge: their overabundance.
Discover top PPC ad targeting options to maximize your campaign’s performance. Learn how to reach the right audience with precision and boost ROI.
The post A Complete Guide To PPC Ad Targeting Options appeared first on Search Engine Journal.
Accountancy and business advisory firm BDO has announced two new partner appointments in its UK wing. Emma Hosking-Williams and Stuart Macdougall bring a combined 36 years of knowhow to the firm. Anna Draper, head of people, culture and purpose at BDO, commented, “These appointments are a key part of our ongoing investment in our diverse service offerings and resources.
New research from Publicis Sapient and iResearch has found a disconnect between executives and their leading managers relating to GenAI. While costs are already seen as a pain-point by 27% of leaders, leading them to prioritise specific use cases for the technology, vice presidents are keen to make the most of cross-functional AI.
Backlinks are links that one site gets from another. They can drive traffic and benefit the linked site‘s SEO.
Private healthcare and insurance provider Bupa has launched a new fee model for surgeons and anaesthetists. That transition was supported by advice from professionals at Curzon Consulting. Recent years have seen the UK’s National Health Service underfunded and inadequately staffed – leading to waiting lists stretching to their worst levels in decades.
UK professional services firm Barnett Waddingham has announced a double-digit rise in revenue for its latest financial year. According to the firm’s latest report, it brought in £160 million in the 2023/2024 year, during which time it invested heavily in its services and capacity.
Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports.
The post SEO Reports: Which Metrics Matter & How To Use Them Well appeared first on Search Engine Journal.