SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.

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You are someone’s ancestor.

Most immediately, you are the ancestor of the you of tomorrow.

That’s why we don’t spend every penny in our bank account, why we put leftovers in the fridge, why we earn a degree–it’s a gift to the you of tomorrow.

Each of us have a way of thinking about our ancestorhood.

The circle of now is how far into the future you’re hoping to make an impact. Do you care enough to invest in a thousand tomorrows? What will you invest in (or sacrifice, depending on your point of view) to receive in the future?

And the circle of us is how many people you’re considering in the actions you take today.

The most convenient, easiest and visceral choice is to make no choice at all. Keep your circles small, focused on pleasure and the short-term win. If we don’t think about it, this is what we might collide with. No friend at all to our descendants, including our future self.

When we’re at our best, though, we expand those circles, creating generative possibility for ourselves and those around us. Everyone feeds their circles, the opportunity is to make them bigger.

Bina Venkataraman has written about this better than I ever could.

Choose to choose the circle you want to be part of. Become the ancestor you’d like to thank.

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Are you a small business owner struggling to stand out online?

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As a content marketer, I am sure you would have never had it easy.

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Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more Are you looking for statistics on other areas of digital…

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A keyword ranking is a webpage’s position in standard search engine results for a given search query.

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England and Wales’ independent monitor of the water industry has appointed a management consultancy as an independent monitor to crisis-stricken Thames Water. The appointment of L.E.K. Consulting to effectively do Ofwat’s work for it comes at a time when the regulator faces intense scrutiny in its own right – with calls to abolish it at a time of rising costs and rampant pollution.

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