Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it.

There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that are built in:

Are you selling to consumers?

Are you raising money?

Do you serve one person at a time or does a committee have to agree?

Is there a network effect to the work you do?

Is the margin on each item low?

What’s the lifetime value of a new patron, customer or partner?

Is the work time sensitive?

Do you meet with people in person?

Are you answering RFPs or are people seeking you out by name?

Is price or yield or efficiency the dominant metric in making a choice?

Will you create value with your personal effort or by managing others?

How will people find out about what you do?

Is accuracy the most important part of what you deliver?

Can a competitor who works far more hours have a big advantage over you?

What’s the effluent, waste or side effects of what you create?

Are you likely to spend time working with peers you like?

Are you likely to respect your customers?

How much time after you begin before you expect your metrics to be positive?

Is the learning curve steep?

After you’ve learned how to do this, does it become boring?

Pick your customers, pick your future.

PS Joel recommended this post from fourteen years ago.

​ 

Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more.

The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal.

​ 

The Chartered Management Consultant (ChMC) accreditation was launched to help ensure quality control and value for money across the UK’s professional services sector. James Swaffield, managing director for health and adults at IMPOWER Consulting, explains how the qualification has helped him to scrutinise his skillset, and better align it to the needs of clients.

​ 

While the deals market is seeing activity grow, economic uncertainty means that investors are still keen to ensure they get the best value for their money on every acquisition. Andy Ramsbottom, director of global strategic accounts at Escode, explains the role the legal provisions of an escrow agreement can play in protecting venture capitalist and private equity firm’s investments.

​ 

Specialist analytics and risk management consultancy 4most has expanded its senior team by appointing Philippa Milner-Jones as a Client Partner in the London office. She will focus on helping clients to navigate regulations using data and analytics.

​ 

I love the gate agents in airports who manage the boarding process by announcing that people should remain “comfortably seated” until their group or row is called.

If I wanted to remain “comfortably seated” I’d have to leave the airport and go home.

​ 

UK CEOs are feeling more confident about economic growth prospects over the next 12 months, despite the sluggish performance of the national economy. According to a new study from EY-Parthenon, leaders are moving from a reactive to proactive deal strategy.

​ 

Unlock the power of Snapchat marketing with our comprehensive guide. Reach and engage with a younger demographic on this misunderstood platform.

The post Snapchat Marketing: An In-Depth Guide For Businesses appeared first on Search Engine Journal.

​ 

Google’s John Mueller offers a more nuanced and definitive answer about using noindex and a canonical on the same page

The post Google Clarifies Simultaneous Use of Canonical & Noindex appeared first on Search Engine Journal.

​