In the field of midwifery, clinical expertise and patient care are paramount, but a solid foundation in business education is equally essential for midwives aiming to thrive professionally and sustainably. Here’s why business education plays a crucial role in complementing midwifery training:

Strategic Practice Management:

Financial Literacy: Understanding budgeting, revenue streams, and financial forecasting enables midwives to make informed financial decisions and ensure practice sustainability.
Operational Efficiency: Knowledge of business operations, logistics, and workflow optimization enhances practice efficiency and patient care delivery.

Entrepreneurial Mindset:

Innovation and Adaptability: Business education fosters creativity and adaptability, empowering midwives to innovate in service delivery, patient engagement, and healthcare solutions.
Identifying Opportunities: Analyzing market trends, patient needs, and competitive landscapes helps midwives identify growth opportunities and differentiate their services.

Effective Communication and Leadership:

Patient-Centered Care: Business education emphasizes communication skills, empathy, and patient-centered care approaches, enhancing relationships and trust with patients.
Team Collaboration: Effective leadership and team management skills foster a collaborative work environment, improving staff morale, productivity, and patient outcomes.

Navigating Regulatory and Legal Frameworks:

Compliance and Risk Management: Knowledge of healthcare regulations, licensing requirements, and legal obligations ensures midwives operate within legal boundaries, mitigating risks and liabilities.
Ethical Decision-Making: Understanding ethical considerations in business practices and patient care strengthens professionalism and enhances patient safety.

Financial Management and Resource Allocation:

Budget Planning: Business education equips midwives with skills in budget planning, resource allocation, and cost-effective decision-making to optimize financial resources and sustain practice growth.
Investment and Growth Strategies: Strategic financial management enables midwives to plan for practice expansion, invest in technology, and improve service offerings to meet evolving patient needs.

Advocacy and Healthcare Policy Influence:

Advocating for Midwifery: Business-educated midwives are better equipped to advocate for midwifery-led care, women’s health rights, and healthcare policy reforms within their communities and healthcare systems.
Community Engagement: Understanding business principles enhances midwives’ ability to engage with stakeholders, collaborate with healthcare providers, and influence positive change in maternal and newborn health.

Continuous Professional Development:

Lifelong Learning: Business education encourages midwives to pursue continuous professional development, staying updated on industry trends, best practices, and innovations in midwifery and healthcare.

In conclusion, integrating business education with midwifery training is crucial for equipping midwives with the knowledge, skills, and mindset needed to navigate the complexities of healthcare delivery, lead successful practices, and advocate for optimal patient care. By investing in business education, midwives can enhance their professional capabilities, foster practice sustainability, and make a lasting impact on maternal and newborn health outcomes.

The post The Importance of Business Education in Midwifery: Equipping Midwives for Success appeared first on MIDWIFERY BUSINESS CONSULTATION.

​ 

People come to me weekly wanting to “collaborate,” which means using my contacts and brand to promote their business. They will provide a “piece of the action.” I’d be stupid to do this, but apparently they want to “collaborate” with stupid people!

​ 

Introduction Have you ever wondered what becomes of the countless dedicated UPSC aspirants who don’t make it to the final list? The journey of a UPSC aspirant is marked by …

The post Why MBA is the Perfect Choice for Former UPSC Aspirants with Gap Years in India appeared first on Best MBA Admissions Consultants in India | GyanOne | MBA Abroad.

​ 

​ 

September 26th, 2024

I hope this helps you.

​ 

I have two surveys for you that I think you’ll love.

The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. More details to follow. Both of us and thousands of your peers who will read this will be immensely grateful for your contribution. Take the survey here. Thank you!

(As a little bonus for taking the survey, you’ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we’ve cataloged over the past year.)

The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. They’ve been running this survey for 5 years, and it’s one of my favorite for insights into how and why martech stacks are evolving.

Out of 496 respondents, a full 65% reported that they replaced one or more martech solutions in their stack over the past year. These are the applications most frequently replaced:

What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP. That’s a lot of upheaval!

(Note: 58% of the respondents were in B2B, 42% in B2C.)

There are three different theories as to what is driving this.

Theory #1: the industry is consolidating and people are switching off of the also-ran products in a category to go with one of the top 3-5 leaders.

Theory #2: people are switching from one leader in a category to another, better optimizing for factors that we’ll discuss in a moment.

Theory #3: people are switching to brand new challenger products in the category.

My guess — and this is purely a guess — is that all three theories are at play in today’s market, but mostly in the order in which I’ve listed them. I believe the majority of shifts in these primary martech categories are coalescing forces around their respective leaders. (Disclosure: I am also the VP of platform ecosystem at HubSpot, which is seen as one of those leaders, so assume I’m biased.)

“So martech is finally consolidating!” you might be rejoicing.

To which I would reply, “Yes, but…”

Yes, but the history of martech over the past 16 years has been one of simultaneous consolidation on one end and new expansion through disruptive innovation on the other end. And one of the data points from this Martech Replacement Survey suggests that paradox is still alive and well:

The majority — 60% — of the respondents who said they replaced a matech application in the past year, also said their total martech stack grew by 1-2 apps, 3-5 apps, or 6+ apps. Another 18% said their stack remained the same size.

Only 22% said their martech stack shrank.

If I were to take yet another guess, I suspect this is both consolidation and expansion happening simultaneously. Their replacement of one martech app with another may have eliminated other apps from their stack. But at the same time, new disruptive innovations and evolving marketing requirements led them to add net new apps to the mix.

This leads to the finding that is most interesting to me, highlighted at the top of this post:

When people replace one martech solution with another, what factors are most important to them in the new solution they choose?

You can see the handprint of the CFO and fiscally-minded marketing ops leaders on “cost” being the #1 factor this year, with 61% citing it as an important factor. Good.

However, the #2 most important factor is “integration capabilities/open API” with 51% citing it. This shouldn’t come as a surprise — integration has remained at the top of marketers’ demands for better martech for years. Our own State of Martech 2024 report back in May showed that APIs are very important to martech buyers, not only for today’s use cases, but in support of the new data layer emerging in many companies and preparation for the next wave of AI-powered automation.

Improved customer/digital experience is #2. Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As I’ve noted before, APIs, data centralization, and measuring ROI are kind of all bundled together to unify marketing oeprations.)

I know, I know, security and compliance should be much higher than 26%. My third and final guess is that these are actually seen as “givens” — the purchase simply won’t pass the approval process if these requirements aren’t satisified — and so it’s not criteria that marketers spend a lot of time consciously debating in the selection process.

Overarching takeaway: martech is definitely not standing still.

P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape. Thank you!

The post Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks appeared first on Chief Marketing Technologist.

​