To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book:…
Important hills usually get much steeper at the top.
99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second.
The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, luxury goods and science as well.
As soon as we declare it important and invite the world to compete, the problems become more difficult.
Our experience tells us that more input leads to more output, but in asymptotic conditions, where competition is seeking to go to the very end of the curve, this rule is often suspended. The entire point of the competition is how extreme the last few steps are.
The options are pretty clear:
focus on activities where you’re in the sweet spot of the curve, where more preparation, focus and effort lead to huge benefits. This means walking away from competitions against people who are committed to being unreasonable.
embrace the unreasonable and accept that your competitors will as well.
While the unreasonable is thrilling, it’s difficult to build a sustainable career around it.
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO. Enterprise companies…
So what are the competitor analysis tools for the “rest of us”? Here’s a selection of excellent tools that offer the same functionalities as these enterprise-level solutions, and more, for under $300 each or even for free: How I tested…
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer keywords for content optimization or advertising helps you reach people…
News reaching us is that applications for the Digital and Innovation African…
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