Crowe expands in Kent with purchase of Dendy Neville

Crowe has acquired accounting firm Dendy Neville. The move expands Crowe’s presence in Kent, with the purchase welcoming three new partners as part of the move. Mark Anderson, Kent office managing partner for Crowe, said, “This business combination is a very positive step forward for the presence of the Crowe brand in Kent, with a more significant footprint in our local geographic market.

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Guest Column: Rethink Leadership: The Unexpected Power of Expectations

by Christian Muntean

As happens in the hallowed halls of Harvard, two sets of students were given two different groups of rats to run through a maze. Dr. Robert Rosenthal, who was conducting the experiment, informed the students that one set of rats was “bright”—smart and good at running mazes. The other set of rats was “dull”—slow and easily confused in a maze.

He asked the students to run their rats and score their times. As expected, the bright rats performed brilliantly and quickly made it to the end of the maze. The dull rats struggled in the same maze. Uncertain, lost, or confused, they just had a more difficult time navigating it quickly. Or so the students thought.

There were, in fact, no bright rats or dull rats. All of the rats were normal lab rats. Dr. Rosenthal had randomly assigned each rat to a group labeled “bright” or “dull.” Subconsciously, this difference in expectations led the students to relate to the rats differently. The normal lab rats performed up or down to the students’ expectations.

Variations of this study have been repeated many times, particularly in classrooms where teachers’ expectations influenced students’ performances. Time and again, students live up (or down) to the unspoken expectations.

The expectancy effect is so powerful that a research methodology called “double-blind” trials is now considered a gold standard for some kinds of research, especially medical research. In these trials, neither the subjects nor the researchers know who has been given the actual treatment or who has received the placebo, controlling for biases and expectations.

Both the placebo effect and the expectancy effect describe quantifiable, tangible results that are entirely due to perception. Perception (what is believed) influences reality (what can be observed and measured).

Leadership Is A Relationship

Leadership is a relationship—this is true always. The way we choose to relate to those around us and the way we help them relate to others are what makes or breaks leaders. This extends to our customers or clients, our employees, our partners, and so on.

We predispose ourselves for or against successful relationships based on how we see others. Since leadership is a relationship, our success as leaders is tied to how we see others.

Putting it into practice: Try this thought experiment: Identify one person at work (or at home) who makes you feel frustrated or disappointed. Without self-editing, list the first eight words that come to mind that describe this person. How does that list lean? Positive? Negative?

For many people, the list will lean negative. Try this: Rewrite your list with eight true descriptions about that person that are positive or affirming.

For the next 21 days, before you interact with that person, thoughtfully review this new list, imagining that person and those positive traits one by one. Each day add to your list one new positive description—or something you are grateful for—about that person.

Try this and see if your relationship with those you lead doesn’t start to change. It’s not a magic wand, but you are changing the conditions for success.

 © Christian Muntean 2024

This excerpt is from Train to Lead: The Unstoppable Leader’s Plan for Peak Performance, by Christian Muntean. Reach him at https://www.christianmuntean.com.

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Highest Earning YouTubers in Switzerland

1. LE GRAND JD

Content: Adventure, exploration, and vlogs

Subscribers: 3.9 million

Estimated Earnings: $2 million annually

2. StormXF3

Content: Gaming and animation

Subscribers: 3 million

Estimated Earnings: $1.8 million annually

3. FarsAttack

Content: Pranks and challenges

Subscribers: 1.8 million

Estimated Earnings: $1.2 million annually

4. Gotaga

Content: Gaming (primarily FPS games)

Subscribers: 1.6 million

Estimated Earnings: $1 million annually

5. Cyprien

Content: Comedy sketches and vlogs

Subscribers: 1.4 million

Estimated Earnings: $900,000 annually

6. Mister V

Content: Comedy, music, and vlogs

Subscribers: 1.3 million

Estimated Earnings: $850,000 annually

7. Amixem

Content: Vlogs, gaming, and comedy

Subscribers: 1.2 million

Estimated Earnings: $800,000 annually

8. Squeezie

Content: Gaming, music, and vlogs

Subscribers: 1.1 million

Estimated Earnings: $750,000 annually

9. Natoo

Content: Comedy and lifestyle

Subscribers: 1 million

Estimated Earnings: $700,000 annually

10. Norman

Content: Comedy sketches and vlogs

Subscribers: 900,000

Estimated Earnings: $650,000 annually

11. HugoDécrypte

Content: News and education

Subscribers: 850,000

Estimated Earnings: $600,000 annually

12. Poisson Fécond

Content: Education and science

Subscribers: 800,000

Estimated Earnings: $550,000 annually

13. Seb la Frite

Content: Music, comedy, and vlogs

Subscribers: 750,000

Estimated Earnings: $500,000 annually

14. Antoine Daniel

Content: Comedy and reviews

Subscribers: 700,000

Estimated Earnings: $450,000 annually

15. E-penser

Content: Science and education

Subscribers: 650,000

Estimated Earnings: $400,000 annually

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Highest Earning YouTubers in Sweden

1. PewDiePie (Felix Kjellberg)

Content: Gaming, commentary, vlogs

Subscribers: 111 million

Estimated Earnings: $15 million

2. Narins Beauty (Narin Amara)

Content: Beauty, fashion, vlogs

Subscribers: 14.7 million

Estimated Earnings: $5 million

3. BluePanda

Content: Gaming, vlogs

Subscribers: 10.2 million

Estimated Earnings: $3 million

4. Sherin Amara

Content: Lifestyle, challenges, vlogs

Subscribers: 6.5 million

Estimated Earnings: $2 million

5. Maher Zain Official

Content: Music, vlogs

Subscribers: 5.7 million

Estimated Earnings: $2 million

6. LEMMiNO

Content: Documentaries, analysis

Subscribers: 5.4 million

Estimated Earnings: $1.8 million

7. Julien Magic

Content: Magic, pranks, vlogs

Subscribers: 4.4 million

Estimated Earnings: $1.5 million

8. SethEverman

Content: Music, comedy

Subscribers: 4.2 million

Estimated Earnings: $1.3 million

9. Anomaly

Content: Gaming, vlogs

Subscribers: 3.2 million

Estimated Earnings: $1 million

10. Cedra’s Beauty

Content: Beauty, lifestyle

Subscribers: 3.1 million

Estimated Earnings: $900,000

11. Arash

Content: Music, vlogs

Subscribers: 2.9 million

Estimated Earnings: $850,000

12. Familjen Lundell

Content: Family vlogs, lifestyle

Subscribers: 1.04 million

Estimated Earnings: $800,000

13. Therése Lindgren

Content: Beauty, lifestyle

Subscribers: 1.03 million

Estimated Earnings: $750,000

14. IJustWantToBeCool2

Content: Comedy, entertainment

Subscribers: 820,000

Estimated Earnings: $700,000

15. JLC

Content: Vlogs, comedy

Subscribers: 750,000

Estimated Earnings: $650,000

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