The post העתיד של בניית קהילה ברשתות חברתיות appeared first on Ultraise.

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Facebook marketing is growing fast and becoming more popular day by day. If your Facebook ads are not delivering, it’s a severe issue. It is best to stay prepared when you’re running campaigns. It’s always better to be safe than sorry. Facebook ads are complicated; they may seem easy at first but when you start to face problems or your ads are getting rejected you don’t know how to fix them. Now you realize the difficulty.

Facebook is a vast platform. But very few know how to use it. It can bring you sales or generate leads and much more. Today I will discuss one of the major problems faced by Marketers and businesses. Why are Facebook ads not delivering? 

What do Facebook ads not delivering mean?

In simple words, Facebook ads not delivering mean your Facebook ads are not showing to the audience. Well, this can cause tension for anyone, including me. But several reasons can cause this problem. I have faced this issue several times myself and, fortunately, was able to solve it.

But not seeing your ads doesn’t mean that they are not delivering. You can check your ad status to see if they are showing correctly or not. If you see your ads are active but not gaining any reach, impressions, or clicks, it also means your ads are not delivering.

Not Seeing your ads doesn’t mean they are not active.

Unlike Google ads, you won’t be able to see your ads just by searching for keywords. Facebook ads are shown differently in comparison to Google ads. Your selected audience will be able to see your ads, and if you are not in that audience, then Facebook will not show your ads to you. Many of my clients also struggle with this issue. They always ask why can’t they see their ads? I know it’s a legit query, but it’s not totally in our hands. The Facebook algorithm shows ads to the most relevant audience; you or your clients might not be the best audience to show your ads to.

Five Major Reasons Why Your Facebook Ads are not delivering?

Facebook ads not delivering because Facebook disapproved you ads

Facebook has some significant privacy policies regarding ads you can show on the platform. There are several reasons why your ads can get rejected. Facebook has extensive rules to create a secure browsing environment for consumers and advertisers. For instance, Facebook limits the amount of text you may include in an image. Each ad creative’s impression may only have 20% text; if there is more, impressions will get restricted or terminated altogether. 

Advertisers are prohibited from focusing on particular groups, like age, politics, housing, dating, etc. These all fall under protected categories, so they all require further approval or restrictions to avoid discrimination on the platform.

So you might be restricted for not using the particular ad category in a few cases. Or maybe your ads fall under the specific ad category, but you didn’t know that. 

How to fix this?

Check what is missing or what policy you violated, and then update according to that policy. Also, check if your ads are not misleading. Include a particular ad category if your ads are related to Credit, Employment, Housing, Social Issues, Electronics, or Politics. Try to avoid unnecessary information that might not be useful to your audience and avoid displaying results that are clearly misleading.

The audience is not broad enough.

While limiting your ads to a minimal audience set may prevent them from delivering, Focused-targeting your ads help you avoid wasting money on ineffective people. Facebook demands that advertisers have a target audience of at least 1,000 individuals. If we continue with this audience, it will probably never leave the learning phase and our advertisements won’t be effective.

There are several ways that this can take place. There aren’t enough users in the targeted criteria you’ve selected. To be effective, you are excluding almost the whole audience. Not as many persons from your customer upload list matched as you had intended. You have the wrong targeting layers set up.

How to fix this?

Select a larger audience that is broad enough to generate results. Add extra interest so that the estimated audience increases and use a lookalike audience to have a large audience similar to your targeted audience. Turn on detailed targeting options so Facebook can show your ads to people beyond your targeted audience.

Facebook ads not delivering because Ads are still under review!

There are 3 phases that your ads go through. First is “In review,” second is “Learning,” and finally, “Active.” According to Facebook’s policies, Facebook must complete the review procedure in 24-48 hours. The best way to determine your ad status is by checking the ad manager’s status column. There you will find your Ads status and if your ads are under review, there is nothing you can do but wait. 

In the worst-case scenario, if your ads are under review for more than three days, then contact Facebook support. And have a chat with them explaining your situation. I am sure they will help you solve this issue.

You Have Reached Your Spending Limit

One simple parameter that people easily overlook is their Account spending limit. You might have set a spending limit for your ad account when adding your payment method. It is putting a budget cap for all campaigns on your account. A spending Limit is helpful if you want to set a hard cap in place while running numerous campaigns. And if you have reached that spending limit of your account, then Facebook will stop delivering your ads.  

How to fix this?

Go to your ad account, go to your billing section, and select payment settings. On the payment settings page, you will find “Account spending limit” and change the spending limit to your desired account. And now you are good to go.

Facebook ads not delivering because Your Ads are still in the learning phase.

The learning phase is another part of the delivery system. In this phase, Facebook begins to study and optimize your campaign to determine the target audience for the ad. All of your campaigns will continue to get better even after the learning phase is over, but before that happens, impressions and CPA can change. You’ll see Learning in the delivery column if your ads are in the learning stage, along with a progress bar showing how far along you are:

The length of the learning phase will increase by making significant changes to your ads during this time because doing so will reset the process each time. To give Facebook the best chance of effectively optimizing your campaign, avoid changing copy, targeting, adding new ads, or resetting the optimization goal. 

How to fix this?

My suggestion is not to make any significant changes during this phase. But still, if you want to do something about it. You can do a few things to increase the audience size so that Facebook can show your ads to more similar people and you reach optimization goals fast. Or you can also increase your budget, so you get optimization quickly. You can also optimize your plan from purchase to website visits.

Pro Tip:

If your ads are in the learning phase but still performing tremendously and generating results, leave it as it is. Be patient & give it some time!

Conclusion

Facebook ads can be a powerful tool for growing your business, but they can also be complex and challenging to master. Understanding why your ads aren’t delivering is the first step to fixing the problem. Whether it’s due to disapproved ads, too narrow an audience, ads stuck in review, reaching your spending limit or being in a learning curve, there are clear steps you can take to fix these issues. By being aware and proactive, you can optimize your Facebook ads for better performance and reach your business goals.

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Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape.

The post 20 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal.

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Google’s new AI search overviews stumble with inaccurate, bizarre responses, prompting mainstream media attention.

The post Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny appeared first on Search Engine Journal.

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Video email is bringing a huge change in how we send and get electronic messages. It combines the visual appeal and emotional resonance of video with emailing. Individuals and organizations may now record and send personalized video messages directly to recipients’ inboxes rather than relying simply on written text.

Platforms like OMAIL are leading the charge in embracing innovative features such as Video Email. OMAIL’s video email feature offers users a dynamic platform to enhance their communication.

Benefits of Video Email

Authenticity and Trust Building:

A big plus of video email is that it helps to show realness and create trust. Video emails, as opposed to plain text emails, allow you to show your personality, expressions, and feelings. This helps you connect better with the person receiving the email. When people can see you talking, it helps build a stronger relationship and makes them trust you more. It’s like meeting face-to-face, which makes your emails more meaningful.

Engagement with Call to Action:

Video email enables seamless integration of call-to-action (CTA) elements, empowering senders to guide recipients toward desired actions. Whether it’s scheduling a call, visiting a website, or making a purchase, CTAs embedded within video emails streamline the conversion process. This makes the whole process smoother, boosts interaction, and helps achieve better outcomes.

Personalization at Scale:

When you send a video email, you can personalize each message for the person receiving it. For this, businesses employ data and insights about each recipient to determine their interests and preferences. With this information, they can develop video content that is both relevant and interesting to each individual. This personalized approach helps to strengthen the connection between the sender and the recipient.

Enhanced Email Marketing:

There are several benefits to employing video emails in marketing. For example, more individuals will open your emails, which increases the chance that they will buy anything or click on the links you provide. Furthermore, the statistics from these provide vital information about how people interact with them. This allows you to improve your videos and make your marketing campaigns more effective.

Simplifying Complex Pitches:

It refers to the use of video email to simplify complex explanations and attract customers for businesses that provide intricate products or services. Video email is an effective technique for simplifying explanations and engaging prospects in businesses that provide complex products or services. By showing the important features and benefits in videos, businesses can make it easier for people to understand and see why their product is valuable. This method assists potential customers in understanding the value of the product or service being offered.

Engaging Allurement:

With people easily distracted and overwhelmed by lots of information, video email is a standout method to really catch their attention. It’s like a magnet that pulls in your focus because it includes both sound and pictures. This means that when you watch a video, you’re more likely to stay interested and remember what you saw, making the message stick with you for longer.

Improved Understanding and Virality:

According to studies, videos help people understand and remember things better, especially when explaining tricky topics. Plus, since videos are easy to share, they tend to spread quickly online. When someone shares a video they like, it helps spread the word about a brand, reaching more people and making it more popular.

Enhanced Social Sharing and SEO:

Video email content is highly shareable on social media platforms, amplifying brand exposure and driving organic reach. Additionally, videos contribute to improved search engine optimization (SEO) by increasing dwell time, engagement metrics, and social signals, ultimately boosting website visibility and rankings on search engine results pages (SERPs).

Enhanced ROI and CTR:

When you add videos to your email marketing efforts, it can make them work even better. This means more increasing click-through rates (CTR) and return on investment (ROI). Video emails attract viewers and drive them to take action, leading to improved campaign performance and measurable consequences. This helps your email campaigns do better overall, with clear and positive results that you can measure.

Final Thoughts

Video email changes how people and businesses connect with their audience. Video email has numerous advantages, ranging from building authenticity and trust to increasing engagement and conversion rates. Businesses can open up new prospects for development, innovation, and success by including video content in their email strategies. Overall, it acts as a transformative communication tool.

Platforms like OMAIL are at the forefront of this evolution, offering users dynamic features such as video email to elevate their communication strategies. The benefits are manifold, ranging from building authenticity and trust to simplifying complex pitches and enhancing ROI. By embracing video email, businesses can optimize their marketing efforts, amplify brand visibility, and drive tangible results.

Join ONPASSIVE Ecosystem and register to get the benefits of the free webmail platform OMAIL.

The post Exploring the Benefits of Video Email for Businesses and Individuals appeared first on ONPASSIVE.

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As bicycle sales slump across the UK, Derby-based Mercian Cycles has become the latest retailer in the sector to collapse. The company has tasked professionals from Opus Business Advisory Group with helping it through its voluntary liquidation process.

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Global supply chain and logistics consultancy SCALA has committed to scaling its European consultancy offering as demand grows for its advisory services. The news follows a string of successful projects across Europe and increased client demand.

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