A 27-year SEO expert, who also worked at Bing for almost 10 years, shares advice on how to become a better SEO
The post 27-Year Search Expert Shares 5 Steps To Boost Your SEO appeared first on Search Engine Journal.
Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them).
You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price and profits.
You can write a post to express yourself, or you can try to get more followers…
All marketers strive for the best results when it comes to PPC advertising (Pay-per-click). These results can be leads, sales, website traffic, post engagement, etc.
By generating results for low costs, businesses can grow while having a positive ROI (Return on investment).
For example, a business with a positive 300% ROI invests $1 in a Google Ads campaign and receives $3 in return.
If you are new to PPC and want to learn its basics, reading this post may help.
The profitability of a PPC campaign can be determined simply: if the ROI is negative, the campaign isn’t profitable, but if the ROI is positive, it’s probably worthwhile to keep it running.
Even though the equation is simple, having the lowest cost per result may be hard to achieve.
Why? Because the PPC industry is full of businesses that promote services/products similar to yours. You all compete with each other on ad impressions via auctions. A low cost per result can be achieved by applying several elements to your campaign.
This post will show you the way to have the lowest cost per result in your PPC campaigns:
It is important to know who you are targeting with your ads.
By defining your target audience, your PPC campaign will be more accurate with the right marketing message tailored to the right audience.
Imagine promoting women’s clothes to pregnant women in the age range of 60-80. Doesn’t make a lot of sense, right?
Such mistakes can be avoided by defining your target audience in detail before launching a PPC campaign.
If you want to learn how to define your target audience, reading this post may give you the answer.
Following your target audience definition, it’s important to choose the right PPC platform where your target audience is.
For example, TikTok is mostly used by younger people than those who use Facebook.
It is recommended to start advertising with the platform that best suits your target audience, and then try other platforms too.
Your ads only have a few seconds to capture users’ attention.
If you want to generate more results for lower costs, you need to use the best offer your business can afford.
If the offer sounds irresistible, you can generate unlimited low-cost results.
PPC campaigns usually consist of images/videos and texts.
Using eye-catching content in your ads can help them get more attention.
Try thinking of ads that made you stop scrolling through the feed and stare at them – What elements do they have that make them stand out? Is it the image, video, or text that captured your attention?
Apply those elements in your ads to maximize your campaign’s potential.
There’s a common misconception among business owners that campaign optimization is not necessary, only the setup.
The setup is indeed an important stage in a successful PPC campaign. However, once the campaign launches – the learning process begins and NEVER ends.
It’s because campaign optimization is about performing A/B testing of different elements to find better options that generate lower costs per result.
The elements you can perform A/B testing with are audience, bidding strategy, budget, creative, text, ad placements, and more.
The way to have the lowest cost per result requires dedication and patience.
Running successful PPC campaigns is a never-ending process and not a one-time setup.
The post The Way to Have the Lowest Cost per Result in PPC appeared first on Ultraise.
Travel is big business. The airline industry in the US alone transports six billion passengers every year. Unfortunately, flying requires spending other people’s money, and cheap flights can be hard to come by. Fortunately, for those of us who value our comfort, there are tricks to strike a balance between how we spend our money and the quality of those flights. The key is to plan ahead.
This guide will give you some useful tips and tricks to enable you to buy those cheap flights before someone else gets to them. From being flexible about the time of your departures, to signing up for loyalty programmes and credit cards that earn you reward points, these are the best strategies to help you get cheap flights AND be comfortable when getting there.
You need to take a flexible approach when you fly. For example, airlines sometimes set lower fares for some days of the week compared with others and lower fares may apply for flights during parts of the year when fewer people travel.
Travel at off-peak times like midweek and on occasions when fares are generally lower these are called ‘shoulder seasons’. Airlines normally provide lower prices during these times because there is less demand. They try to persuade more people to travel in order to fill up seats available on their flights.
You can book great options and destinations but at a cheaper flight ticket. The best way to find flight deals is to take advantage of their flexibility. If you are flexible with your destination then it won’t be hard to find deals. For instance, when you have a fixed destination in your mind, you want to go specifically there and you look for train and air options for that only. But the best way is to see the option and destinations from the map and be flexible with it. You can take advantage of the promotion or any deals that might be in the market.
A search engine for flights compares prices of different airlines and travel agencies. For example, if you need to book a flight from London to Istanbul, you can easily compare prices from different sources. These websites build a database of prices provided by different online-sources and show them to you to make an easy selection of which ticket to buy.
The big advantage of air prices comparison sites is that you save time and effort. You don’t have to spend hours visiting different airline websites and travel agencies and find the most reasonable prices by yourself, you just enter your destination and date, and you’ll find the available flights sorted by price.
You can set relevant price alertsThis means that, when a special deal on flights to a particular destination is offered, you would receive an email or text message from your chosen recipient (eg, an airline or travel website) informing you of this.
Especially for travelers who have flexible travel dates, such as a set week in December instead of a hard date, this can be a great way to wait on prices and jump on the lowest fare. Set price alerts for the route you’re watching and wait for the lowest price to jump on.
This could involve flying to or from an alternative airport rather than your nearest main airport. Small airports generally have lower landing charges and this can lead to cheap flights for passengers. Alternative airports are also less busy with fewer queues, leading to a more relaxing trip.
When considering alternative airports, think about the cost versus the additional time it would take you to travel. Sure, you might save money if you fly into a different, cheaper airport, but are you willing to spend more time traveling? Do you have other transportation options that will get you closer to your destination? Will there be extra travel costs for you, like hiring a car to get to the airport?
There are several benefits to traveling light such as saving money on luggage and being comfortable on your journey. Moreover, if you are packing less, you won’t have any problems with excess weight and save money in luggage fees.
Traveling only with the basic needs and without heavy or large items will help the traveler feel more comfortable throughout the journey. Passing through airports and taking planes and buses is much easier if you carry less stuff or feel more comfortable while sitting, versus someone with extra weight on their shoulders.
You would get a cheap deal by booking your flight months in advance or by booking at the last minute. It’s no secret that airlines usually sell tickets at a discounted rate early on to ensure the aircraft is filled up in advance. Customers who plan earlier also avoid the hassle of finding seats at the last minute. Last minute booking can also give you an edge on unsold seats as the aircraft is sent full or with as little empty seats as possible.
As stated above, passengers who decide to book in advance tend to seek out the best prices and get the best seats. As a consequence, passengers often book many months in advance if they would like to travel in order to secure the seats and prices they would like. More specifically, passengers often travel at a specific date or period during the year and therefore make reservations many months in advance. Moreover, booking flights months in advance enables passengers to have more flexibility in choosing the time of the flight and the flight route, which will allow them to arrange for their travel accordingly.
You can save money on flights using a loyalty programme or credit card points.Many airlines these days have what is called a ‘frequent flier’ programme that allows you to collect miles when you travel with them. Once you have collected a certain number of miles, you can redeem them for a free or discounted flight.
In addition, some credit cards give rewards points that can be used to book flights or upgrade your seat. Sign up for frequent flier programmes of airlines that you fly with regularly to earn miles on every flight you take with them. You can eventually accumulate enough miles to book tickets for free or at reduced fees.
כל המשווקים שואפים לתוצאות הטובות ביותר בכל הנוגע לפרסום PPC (Pay-per-click).
תוצאות אלו יכולות להיות לידים, מכירות, מבקרים באתר, מעורבות בפוסטים וכו’.
על ידי השגת תוצאות בעלויות נמוכות, עסקים יכולים לגדול תוך החזר חיובי על ההשקעה (ROI).
לדוגמה, עסק עם ROI חיובי של 300% משקיע $1 בקמפיין ממומן ב-Google Ads ומקבל $3 בתמורה.
אם אתם חדשים ל-PPC ורוצים ללמוד את היסודות שלו, הפוסט הזה עשוי לעזור.
ניתן לקבוע את הרווחיות של קמפיין ממומן בצורה פשוטה: אם ה-ROI שלילי, הקמפיין אינו רווחי, אבל אם ה-ROI חיובי, כנראה שכדאי להמשיך להריץ אותו.
למרות שהמשוואה פשוטה, עלול להיות קשה להשיג את העלות לתוצאה הנמוכה שאליה אתם מכוונים.
למה? כי תעשיית הפרסום הממומן מלאה בעסקים שמקדמים שירותים/מוצרים דומים לשלכם. כולם מתחרים זה בזה על חשיפות של מודעות באמצעות מכירות פומביות.
ניתן להשיג עלות לתוצאה נמוכה על ידי יישום של מספר אלמנטים בקמפיין הממומן שלכם.
פוסט זה יראה לכם את הדרך להשיג את העלות לתוצאה הנמוכה ביותר בקמפיין ממומן:
חשוב לדעת למי אתם מכוונים עם המודעות שלכם.
על ידי הגדרת קהל היעד שלכם, הקמפיין הממומן שלכם יהיה מדויק יותר עם המסר השיווקי הנכון המותאם לקהל הנכון.
דמיינו לעצמכם קידום של בגדי נשים בהריון לנשים בטווח הגילאים של 60-80. לא נשמע הגיוני כל כך, נכון?
אפשר להימנע מטעויות כאלה על ידי הגדרה לעומק של קהל היעד שלכם לפני שיוצרים את הקמפיין.
אם אתם רוצים ללמוד כיצד להגדיר את קהל היעד שלכם, הפוסט הזה יכול לספק את התשובה.
בהמשך להגדרת קהל היעד שלכם, חשוב לבחור את פלטפורמת הפרסום הנכונה שבה נמצא אותו קהל יעד.
לדוגמה, טיקטוק משמשת בעיקר אנשים צעירים יותר מאלה שמשתמשים בפייסבוק.
מומלץ להתחיל לפרסם בפלטפורמה המתאימה ביותר לקהל היעד שלכם, ואז להתחיל לפרסם בפלטפורמות נוספות.
למודעות שלכם יש רק כמה שניות כדי למשוך את תשומת הלב של המשתמשים.
אם אתם רוצים לייצר תוצאות בעלויות נמוכות יותר, עליכם להשתמש בהצעה הטובה ביותר שהעסק שלכם יכול להרשות לעצמו.
אם ההצעה נשמעת מפתה – כזו שלא ניתן לעמוד בפניה, תוכלו להשיג אינספור תוצאות בעלות נמוכה לתוצאה.
קמפיינים ממומנים מורכבים בדרך כלל ממודעות הכוללות תמונות/סרטונים וטקסטים.
שימוש בתוכן המושך את העין במודעות שלכם יכול לעזור להן לקבל יותר תשומת לב.
נסו לחשוב על מודעות שגרמו לכם להפסיק לגלול בפיד ולבהות בהן – אילו אלמנטים יש בהן שגורמים להן להתבלט? האם התמונה, הסרטון או הטקסט תפסו את תשומת הלב שלכם?
יישמו את אותם האלמנטים במודעות שלכם כדי למקסם את הפוטנציאל של הקמפיין.
קיימת תפיסה שגויה נפוצה בקרב בעלי עסקים לפיה אופטימיזציה של קמפיין אינה הכרחית, אלא רק ההקמה שלו.
ההקמה היא אכן שלב חשוב להצלחה של קמפיין ממומן.
עם זאת, ברגע שהקמפיין יוצא לדרך – תהליך הלמידה מתחיל ואף פעם לא מסתיים.
הסיבה לכך היא שאופטימיזציה של הקמפיין עוסקת בביצוע A/B טסטינג של אלמנטים שונים כדי למצוא אפשרויות טובות יותר שמייצרות עלויות נמוכות יותר לתוצאה.
האלמנטים שאתם יכולים לבצע איתם A/B טסטינג הם קהל, אסטרטגיית בידינג, תקציב, קריאייטיב, טקסט, מיקומי מודעות ועוד.
הדרך לקבל את העלות לתוצאה הנמוכה ביותר דורשת מסירות לתהליך וסבלנות.
הרצה של קמפיינים ממומנים היא תהליך בלתי נגמר ולא כזה שמסתכם בהקמה חד פעמית.
The post הדרך להשיג את העלות לתוצאה הנמוכה ביותר בפרסום ממומן appeared first on Ultraise.
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
The post 8 ChatGPT Alternatives You Can Try In 2024 appeared first on Search Engine Journal.
Security researchers confirm an increase in the number and severity of WordPress vulnerabilities
The post Data Confirms A Surge In WordPress Vulnerabilities appeared first on Search Engine Journal.
There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work.
One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply more time spent.
Boyle’s law helps us realize the same thing about any gas in the physical world. The pressure is related to the volume…
If you’ve found a way to make a living, the challenge in making a life is to find the guts to think about the size of your work container.
That’s not easy.
It comes with trade offs.
We don’t always succeed.
But it’s not called Boyle’s guideline.
Planning for a trip is thrilling, but the tough task is often deciding whether to endeavour to a beach side or in slope of the mountains? Because beaches as well as mountains, are unique and have different activities. Either you like the sun shine on the sand or you enjoy the clean air of peaks, it is crucial for a trip to properly plan beforehand.
Choosing a destination for your dream holiday might be a thrilling experience but also hard work. A beach resort could be ideal for you if you like to listen to the waves whistling on the shore and feel the grains of sand between your toes. A beautiful mountain resort could be a suitabe choice for you too if you love to breathe to mountainous air and take a walk in the mountains. If you love these activities, you would also select a beach resort if you preferred mountain activities.
A beach area offers sunbathing, swimming, and water sports. On the other hand, a mountain is not only a perfect place for hiking and enjoying winter sports such as skiing and snow walking but can also be a home for animals like antelopes or bears. Think over the climate as well; beaches are perfect for warmth and valleys of the mountains are comfortable for mild rainy days.
Easy access is also an issue. Coastal destinations are usually readily accessible, with a large number of coastlines having direct flights or relatively straightforward access by car.
Now that you’ve selected your destination, the next step is to create your itinerary. An organised itinerary can be the difference between a relaxing vacation and a stressful one. Start by determining how long you’ll be staying, and which activities you’d like to engage in. If you’re heading to the beach, you might plan to spend your days lying on the sand or in the water, or lounging at a nearby town.
If you travel to a mountain retreat, chances are that you might go for hiking or skiing, appreciating the unique scenery. Meanwhile, you would plan the safe accommodation facilities while you travel to the seaside.
In addition, consider the seaside.
There is a great variety of accomodation here, such as five-star hotels and one-star hotels, as well as the small villas on the seafront and the bungalows on a secluded beach.
In contrast, visiting and living in the mountains is a little tricky, because there is usually a lack of variety. Usually, you either select a one-star hotel or renting a cabin or a log as mountain research facilities.
Your packing list will vary depending on where you are heading and what you plan to do. If you are taking a beach vacation, you might need bathing suits, sunscreen, sunglasses, and beach towels. If you are visiting the mountains, you might want to pack hiking boots, warm clothing, rain gear, etc.
Unless your destination requires special clothing, pack lightly and take only what you need. Be aware of local customs, and try to dress appropriately. Save space for any items, such as souvenirs, you might want to bring back.
You’ve finalised the places that you intend to visit, drafted your itinerary, and collected your things together. You’re all set to fly, take a train or whatever is needed to get to your destination.
If travelling to a beach destination, requiring a flight, then you’ll want to book an arrival at the nearest airport on the coast – most beach towns have shuttles or rental cars from the airport to your accommodation otherwise. If driving, plan the route to your accommodation, and check for recent road closures or constructions.
Finally you have gotten here. Now it’s time to rest and flow, to complete this journey and take the most out of your getaway. Relax and enjoy your time, whether lounging on a sandy shore or hiking your way to the peaks.
If you happen to be at the beach, take advantage of the warm weather and sunny skies, and spend your time swimming in the ocean, building a sandcastle, or basking in the sun. Just don’t forget to drink plenty of water and reapply your sunscreen to keep your skin safe from the sun.
If you’re out in the mountains, enjoy hiking trails or maybe even putting on your skis to go skiing or snowboarding, or stop and sit by a lake just to enjoy the views. Keep track of local wildlife that might interest you, along with other plant species that are an important part of the local ecosystem. Take as many photos as you can.
No holiday is truly complete without beautiful photos to help you remember it for future years – be that from snapping on your smartphone or with a proper camera.
Explore the journey of the most-subscribed individual on YouTube. From humble beginnings to breaking records, learn about the rise of influencers like MrBeast.
The post The 30 Most-Subscribed YouTube Individuals (Q1 2024) appeared first on Search Engine Journal.